TikTok is one of the most popular video sharing platforms in the world. This social networking giant hosts over a billion active users.
People are crazy about the plethora of features TikTok offers through its mobile application.
You can create lip-syncing videos, act sketches by dancing, singing and even expressing yourself around a subject.
Millions around the world have capitalized on TikTok’s features to build a strong followers base.
But what makes TikTok a world-class platform is brands that leverage videos to spread brand awareness, educate customers and market their products to the relevant audience.
TikTok offers limitless possibilities to individuals and brands to grow their presence.
One feature that most users leverage to receive maximum engagement is LIVE streaming.
It is simple and yields massive results.
But most users get confused about it. They either don’t know how to go live on the platform or the best practices for achieving excellent engagement.
In this article, we’ll address all the aspects of the question: How to go live & stream on TikTok?
You’ll also learn the best practices and TikTok live requirements.
What’s the Deal with Live Video?
Almost all social media giants, including Instagram and Facebook, have a “Go Live” feature on their platforms.
So, what is the deal with live videos?
Well, live-streaming shapes your relationship with the target audience. There are users who create a massive impact by going live on TikTok. This is because when you go live, you tell followers they are personal to you.
It helps in creating urgency in the content you are sharing.
Say you have an announcement and go live on the platform to tell your followers. This will show them you are going through all the trouble to tell them one to one, and they’ll expect more future announcements.
If you execute a well-thought strategy, you can attract relevant customers and pass your message efficiently.
There are many ways you can use the “Go Live” feature. For instance, you can give a sneak peek of your workstations, introduce your team, make announcements about giveaways, and more.
The best thing about this feature is if you’re over 18 years of age, followers can send you virtual gifts which you can distribute as actual cash.
Hence, going live on TikTok can help you grow your audience by many folds.
Before knowing how you can go live on TikTok, you must know the requirements.
Well, there are boxes you need to tick to go live on TikTok.
The first is you must have an age over 18 years and the second requirement is you must have at least 1000 followers.
But there are situations where users don’t see the go-live feature even after fulfilling both requirements.
Well, if this is the case, you need to ask TikTok to enable it.
How To Go Live & Stream On TikTok?
Now, let’s address the prime question: How to go live & stream on TikTok?
We’ll discuss the process for both Android and IOS devices.
Well, the first thing you need is the TikTok application on your mobile device.
Hence, if you don’t have it, download it from the App Store/PlayStore.
Going live on TikTok is simple.
All you have to do is launch the application and tap on the create button.
You’ll find the “Live” option under the record button.
Click on it, and you’ll see a preview screen.
Most people don’t know, but you can configure the settings of a live session.
To achieve this, you need to click on the hamburger icon. This will let you add moderators to filter comments and mute viewers. You can also add effects and select a co-host.
This process works for both Android and iOS devices.
TikTok Live: Best Practices
Now, you know how to go live on TikTok. It’s time to discuss some best practices that’ll attract massive engagement.
There are some points you need to take care of to make your live sessions a success.
Interacting with the users who join your live stream is most critical to the success of your session. This is because when you interact with the users, they feel you’re attending to them. They feel welcomed, and this attracts an interactive environment.
Well, you don’t have to welcome everyone. You can continue your stream and take a few names in between. For instance, hey! Lee, welcome Julia, etc.
The next thing you need to do is keep the audience engaged. This is because many times people join a live stream and leave because they get bored.
Hence, constantly attend to the questions users ask by commenting and try to answer as many as you can. This will tell the users you value their questions and opinions.
Lastly, ask them questions and look for the replies. By doing this, you’ll keep them busy and excited.
Most users start live-streaming without putting efforts into creating a professional environment.
This doesn’t mean you should always wear a suit or take care of a million things before going live.
But you can at least try to provide an enjoyable experience to the users.
How Can You Do This?
The first thing you need to do is ensure your camera provides a high-resolution video to the users and at an angle that shows what you desire to show.
The second is to take care of the background noise. These noises can bring the excitement down and sabotage your session.
Hence, find a quiet room if possible. But if the purpose of the stream needs you to stream in a noisy environment, then go on with it.
Lastly, ensure having an excellent internet connection.
Avoid mobile networks and turn to Wi-Fi connectivity.
There you have it. Now, you know how to go live & stream on TikTok. You also know the requirements you need to fulfill and the best practices to make the most of your live sessions. I hope this article helps.