Last Updated on December 5, 2020 by Jason
Back in the day, the way that everyone went about getting a new single out looked pretty different.
These days, it’s all about Spotify, and getting featured on a coveted Spotify playlist. As a result, it’s really important to know how to boost your Spotify plays, because if you do really well on the music sharing platform, you can end up making a pretty penny from your songs.
How Spotify is Making Musicians Rich
Spotify uses a series of algorithms and metrics to work out the popularity and quality of your music. If you’re putting the work in to produce great content, then Spotify will feature you in the most lucrative section. This is called Spotify Playlist.
Popular playlists can do wonders for your music, because they have a huge following, and some of the best ad-funding out there. If you are trying to make it big on Spotify, then this is definitely what you should be trying to achieve.
How to Boost Spotify Plays in a Popular Playlist
Like many things in life, you need to put a bit of work in before reaping the rewards of your efforts. This is why you need to work out how to generate a lot of interest in your content, so that you can get the attention of Spotify’s team.
Let’s take a look on how to boost your Spotify plays this year.
How to Get a Spotify Following
One of the biggest hallmarks of your music career will be getting verified on your artist account through Spotify. To do this, you need to have at least 250 people following you on your discography page, and while you might think that this sounds super easy, getting 250 followers on Spotify can be pretty tough.
This is because you are dealing with people who are looking to listen not only to high-quality music, but music that falls within a particular niche. Thankfully, we’ve got a few tips that you can follow below.
1. Set Your Verification Goal
What does your timeline look like to get verified? Are you hoping to get this done in a matter of weeks, or months? Whatever timeline you’ve got for your Spotify artist promotion account, you need to make sure that your schedule reflects it.
2. Do a Little Housekeeping
One of the biggest things that people do wrong when it comes to getting more plays on their Spotify songs is to market themselves on a half-decent website or blog. You know, the kind of website that is average at best, and has really bad cover art. Of course, this isn’t going to leave visitors wowed, and they might not want to look at your music ever again.
This is why you always need to put a little bit of time and effort into making your blog look really good. Once you’ve done this, you can include a Spotify follow button on your landing page. Make sure that it’s really easy for visitors to follow you on Spotify, without having to leave your website.
3. Ask Your Fans to Support You
Getting the support of your fans is of course one of the most important aspects of an aspiring musician. You can do this mainly through asking them to follow you on Spotify through your other social media networks. However, you can also send out an Email newsletter, with a call-to-action asking them to follow you on Spotify. You can market it on social media platforms like Facebook, and you can also encourage your fans to spread the word.
Learning the Basics of Playlisting
Once you have managed to get verified on Spotify, then you need to start looking for playlists. Of course you want to start by being recognized by smaller playlists as you slowly make your way up the ladder. The more tracks that get added to various playlists, the more Spotify is going to pick you up in its algorithm.
Let’s take a look at where you want to be featured when it comes to playlists:
1. Your Own
Of course, you’re going to have your own playlist that you will want to be featured on. This will be featured on your discography page, and it’s a great opportunity for you to connect with your followers.
2. Other People’s
This means any playlist that has been created by one of the many users of Spotify.
These are considered to be some of the most durable playlists on Spotify, and they are designed to make it easy for users to delete, alter, add, or even change the order of any songs on the playlist.
These are some of the most sought-after playlists, and they are run by Spotify’s editorial team.
This means any Spotify playlist that is being managed by a major record label out there.
How to Create a Playlist
Now that you’ve been verified on Spotify, let’s talk about how you can start creating a playlist of your music.
When you are on the Spotify app, find the ‘+’ symbol to create a new playlist. Once you’ve done this, enter a name in description of your new playlist, and make sure that the description includes important keywords related to your genre. You also need to include things like the length of your songs, date of release, names, and the albums from which they have been sampled.
Don’t be afraid to upload cover art for your playlist, just make sure that it is high-quality. You can also include a link to redirect users to your website. Once you’ve done all this you can select ‘create’, and then add your songs.
How to Maintain and Promote a Playlist
There is definitely a right way and a wrong way to promote a playlist on Spotify. Let’s talk about this.
1. Regularly Update the Content
If you want to maintain a consistent following for your playlist, then you need to update it regularly. Otherwise, the novelty will wear off, and people will go elsewhere. We recommend dedicating one evening a week to this.
2. Be Diverse
Unless you are creating a playlist with the sole purpose of promoting your music, then you need to be diverse about the songs you include on it. Spotify might even penalize you for only featuring one artist.
3. Think About the Playlist’s Length
Spotify prefers playlists that have a minimum of 20 songs and a maximum of 60. This means that the ideal number of songs to have on a playlist is between 20 and 30.
4. Promote Your Content Through Social Media
Make sure to share the playlists that you have created through Facebook, Instagram, and Twitter. You can even involve your fans by asking them which songs they would like to hear.
5. Ask Your Fans to Sample Content
Whenever a user adds a song from your playlist to theirs, it improves your ranking when it comes to Spotify’s algorithm. This is why you should encourage your users to do so.
How to Pitch Your Music to High-End Playlists
So, at this stage, you’re probably thinking how you can further promote your music on Spotify so that you can take your career to the next level. The next step is to get in touch with the playlist curators.
Let’s take a look at what we think are the best practices when it comes to pitching in music to high end playlists.
1. Do a Google Search
If you are targeting a specific popular playlist, then all of the details of the creator are going to be really easy to find online. Or you’ll have to do a simple Google search to find this kind of information.
2. Do Your Homework
Spotify is a really big platform. This means that you can easily spend hours on it. We strongly recommend that you do so. This way, you are much more likely to find some really good playlists out there that you want to work with.
3. Follow Great Playlists
You’ve got to be in it to win it right? One way to do this is to follow the playlist that you want to be featured on and show your appreciation of them by following their work.
4. Warm Up to the Creator
We don’t recommend that you be pushy or anything, but we do recommend that you send them an invite on social media, leave a comment or two on their blog, and just generally warm up to them.
5. Make Your Pitch
Now it is time to make your pitch. It is time to ask if you can send them over a song for them to add to their playlist. Once you’ve done this, leave it to fate. If they add your song, amazing, if they don’t, then don’t rush to burn that bridge. Instead, take a little bit of a break, before pitching again.
Remember that getting a first single on a Spotify playlist is not going to happen overnight. It’s going to take a lot of time, hard work, networking, and dedication to achieve this. However, this doesn’t mean that it can’t be done, it just means that you’ve got to be prepared to put this kind of time and effort, to reap big rewards. Good luck!