Do you want to know how to create a Pinterest business account?
When it comes to presenting your brand or business to potential customers from a spendable niche market, Pinterest is quite an amazing social tool that can help you do so.
Unfortunately, Pinterest never had hype that was often associated with other social media platforms like Facebook or Instagram. In this article, we will learn how you can make use of Pinterest more efficiently to grow your business.
However, we first need to discuss why Pinterest is a great tool for your business as well as the steps involved in creating a Pinterest Business account.
Overall, Pinterest has more than 200 million users from all parts of the world. Most of these users share helpful and creative content.
If you want to share your products and/or services, Pinterest is a great platform since people visit this social site frequently to find information to find things they may want to buy.
Why Use Pinterest for Business?
Pinterest is a platform where people can find interests, ideas, and inspiration for their hobbies. When an image is searched and stored by the user, it becomes ‘pinned’. Overall, these ‘pins’ become representative of how they think.
You can even make use of pins to link certain products/services to your websites. Therefore, Pinterest is considered a great tool to boost your sales and increase your revenue.
Pins can also be used to provide more information about products and services that your customer wants to purchase.
Let’s Begin By Examining Pinterest’s Audience More Closely:
Some of the most searched niches on Pinterest are travel, interior designing, cars, food, and fashion.
If you are a company that falls under any one of these categories, posting the right content can help you find people who are prepared and willing to spend on things that they discover on the social media platform.
In this section, we will learn how you can start pinning and how to create a Pinterest business account.
Creating a Business Profile Pinterest
If you already have a Pinterest business profile, you can skip directly to the 2nd step. However, if you want to learn how to convert your personal Pinterest profile into a business profile, all you need to do here is follow the steps mentioned below:
- The first step here is to log out of your account so that you can register a new account if you already have a profile. Simply tap on the three dots on the top-right corner of the screen and click on Log Out if you are using the Pinterest desktop version.
- Next, you need to head over to Pinterest for Business and tap on ‘Company’.
- You will have to provide some basic information about your company and the manager who is creating the account. Once the profile creation step is completed, read the Terms and Conditions of your new Pinterest business profile and tap on ‘Create Account’.
Your Pinterest profile for your business is now created. You can start the Pinning now.
How To Create A Pinterest Business Account: Convert Your Account To A Company Profile
After you are done with creating a business Pinterest profile, you can easily switch between your personal profile and your business account.
You need to log into your personal profile first. Tap on the three dots on the top-right corner of the display and tap on ‘Update Your Account’.
You will have to provide the details of your company and the person who will be managing the account. After you complete the application form, you need to tap on ‘Fulfill’.
After you have completed the steps mentioned above, all the features of your Pinterest for Business profile will be available, like Pinterest Ads and Pinterest Analytics.
Use Pinterest For Business
After you are done with the Pinterest for Business profile creation, you can now start promoting your business on the social media platform.
In this section, we will learn how you can efficiently make use of Pinterest to gain more audiences.
Search With Pinterest
Overall, Pinterest can be considered as a search engine for images and photographs; hence, it is suggested that you do not think of it as a social networking platform.
For instance, a user may look for ‘brown trousers’ and will find hundreds and thousands of pins from fashion publications, influencers, internet dealers, manufacturers, etc.
The Three Most Amazing Pinterest Feeds: Home, Explore, And Following
When you look into Pinterest, you will find new ideas and inspirations on subjects that capture your attention.
Hence, Pinterest has specifically designed three types of feeds where you can browse for specific pins and find the inspiration you are looking for. These feeds include:
- Home Feed
This is a collection of Pin that is saved based on the plates, topics, and people you follow on Pinterest. Here, you will also find pins inspired by your boards or any recent activity that can help you get in touch with like-minded individuals.
In short, the more time you spend pinning, the more accounts will be shown on your home feed. Overall, you will find a lot of ideas that will be relevant to the content of your business.
- Explore Feed
The Pinterest Explore feed is nearly similar to Instagram’s Explore feed. Here, you will find content posted by Pinterest users with similar Pins and trends on the platform.
In this section, you will only find Pins that are the most popular and relevant to your content.
To visit the Pinterest Explore Feed, you simply need to click on the Compass icon on the top-right corner of the web page or the bottom of the mobile application.
Since this page only shows all the latest trends on Pinterest, the feeds keep refreshing automatically, which means that the results of certain Pins will vary very frequently.
You can make use of this feed to understand what your customers are looking for regularly so that you can plan your marketing strategy accordingly and gain new loyal customers.
- The Following Feed
As the name suggests, this is the feed where all the profiles you follow are shown; additionally, you can also choose to follow various boards and topics.
All you need to do is click on the ‘Following’ option that can be seen on the navigation bar of your desktop version; on the other hand, if you use the mobile application, it can be found at the bottom of your app.
Get Creative With Pins And Boards
At Pinterest, it is obvious that you will only Pin high-quality images. When you use Pinterest for Business, you can Pin a particular post without having to backlink it to your website.
However, experts recommend that you link the Pin back to your official website. Each Pin can be linked to various categories of your site, like blog, magazine, online store, etc.
Additionally, another great way to build a strong following for your Pinterest business profile is to upload high-quality images and relevant captions.
Based on the different topics related to your market, you can create various boards and save your pins accordingly. Apart from helping your page look more professional, it will also be easy for your followers to view the content.
With the help of these amazing tips, you will be able to grow your Pinterest business account in a more streamlined manner.
Now that you know how to create a Pinterest business account, you can use this ultimate guide to help you grow your business on Pinterest.