How many people use Twitter in 2023?

Twitter is a popular social media platform on the internet, with millions of users of all ages worldwide. 

Historically speaking, Twitter has always been a go-to site among normal citizens, celebrities, and public figures.

Many highest-paid performers, presidents of countries, and even the richest men alive have built their profiles on the platform.

Recently, Twitter made it to the headlines amid Elon Musk’s unexpected acquisition of the company.

The Tesla owner reportedly acquired Twitter Inc for $44 billion in cash.

This takeover is expected to bring more users into the site, as Musk is a known advocate of free speech.

Elon Musk has since pulled out of the deal and Twitter are dragging him through the courts to try to force the sale through.

Read on to find out more interesting facts about Twitter.

How Many People Use Twitter in 2023?

A recent study by the Pew Research Center found that 73% of American adults who use the internet are on Twitter.

It is safe to say that a lot of people are using Twitter to connect with friends and keep up with news and trends. 

Twitter boasts 217 million monetizable daily active users.

This is the total number of daily users that could be easily turned into cash through advertising, as Twitter generates majority of its revenue from ads business.

As of March 2022, Twitter has 436 million monthly active users.

This is relatively smaller compared to Facebook’s 2.9 billion active users a month but is nevertheless huge compared to other sites in the field.

All About Twitter

Twitter is a social networking site that allows users to post short, 140-character messages called “tweets.”

Users can also follow other users and retweet, or share, other users’ tweets.

The microblogging site was founded in 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and is currently based in San Francisco, California.

Sixteen years after its inception, it built itself to become one of the social media pillars globally along with Facebook, Instagram, and YouTube.

Twitter’s User Count Over the Years

If you think Twitter Inc has always been a popular kid in the lot, think twice.

The platform did not have an overnight success like how Mark Zuckerberg’s venture unexpectedly solicited generous interest from university students.

Take a look at the number of people using Twitter over the years:

• 2017: 110 million
• 2018: 112 million
• 2019: 129 million
• 2020: 186 million
• 2021: 217 million
• 2022: 436 million

As seen in this data, Twitter users gained momentum in 2020, much of this is due to the emergence of the pandemic.

Twitter’s Annual Revenue from 2012 to 2020

Twitter’s stellar performance is not only limited to its impressive user base but also spilled over to the company’s annual revenue.

More marketers became interested to invest and advertise on the platform as its user count grew.

This, in turn, made a positive impact on its balance sheets.

• 2012: $300 million
• 2013: $600 million
• 2014: $1.4 billion
• 2015: $2.2 billion
• 2016: $2.5 billion
• 2017: $2.4 billion
• 2018: $3.0 billion
• 2019: $3.4 billion
• 2020: $3.7 billion

Number of Tweets per Day

Credits: unsplash.com

It is unbelievable how many tweets are sent on the platform per day. On average, there are 500 million tweets sent on Twitter per day.

This ranges from one-character posts up to long-ones that reach the maximum allotment of 140 characters.

Twitter generates 200 billion tweets yearly, thanks to its advanced technology which helps it manage this humongous load of bandwidth.

There are around 6,000 tweets per second and 350,000 tweets sent a minute.

Twitter Demographics by Gender

Surprisingly, more men use Twitter than women. Global statistics generated last January 2022 show that 56.4% of the platform’s total users are male, while 43.6% are female. 

Twitter Demographics by Age

Users aged 25 to 34 dominate Twitter’s entire user base, accounting for 38.5% of the total. This is followed by the 35 to 49 years olds at 20.7%.

Other significant age groups include 18 to 24 years old and 50+ years old that tied at 17.1%. 

This goes to show that Twitter appeals to the older population, unlike Instagram and TikTok with younger user bases.

The site’s core offerings have a direct impact on this trend, given that it focuses mostly on business promotions and news dissemination.

Twitter’s US Presence

The microblogging site has a very strong presence in its home country. As mentioned, 73% of US adults connected to the internet use Twitter.

It has 38 million monetizable daily active users in the United States alone.

Moreover, 25% of Twitter users in the country are male and 22% are female. About 34% of the total earn $75,000 annually while 29% earn $30,000 to 49,000.

Twitter’s Advantages for Business Owners

Twitter has a lot of impactful tools that impact the number of Twitter users today.

Below is a list of the site’s advantages business owners should check out:

• Twitter is a powerful marketing tool that can help businesses reach a wider audience.
• It can be used to build relationships with potential and current customers.
• Additionally, it can be leveraged to gather customer feedback and create a dialogue between a company and its customers.
• Twitter can be used to drive traffic to a company’s website or blog.
• Lastly, the site can be used for announcements, such as product launches or special promotions.

Most Followed Person on Twitter

Former US President Barack Obama is the most-followed Twitter account with 131.7 million followers.

Conclusion

With such a large and engaged user base, it is no wonder businesses are rushing to get a piece of the Twitter action.

If you’re not on Twitter yet, you are being left out.

Try it for yourself and see how this powerful social media platform can benefit you and your business venture.

So there you have it. The answer to the question “how many people use Twitter in 2023? ” is a resounding 217 million daily active users, and 436 million monthly active users.

Sources