How Many People Use Reddit

How Many People Use Reddit in 2024?

Published on: March 8, 2024
Last Updated: March 8, 2024

How Many People Use Reddit in 2024?

Published on: March 8, 2024
Last Updated: March 8, 2024

Quick Answer 🔍

How many people use Reddit in 2024?

Reddit has more than 850 million monthly active users and 70 million daily active users.

Alexis Ohanian and Steve Huffman founded Reddit in 2005 as roommates in college at the University of Virginia. 

It may have come from a small college dorm room, but how many users does Reddit have today?

Essentially, it was built like a bulletin board for registered users to make their own personal spaces called subreddits where they could share their interests and hobbies.

The website’s functions are basically the same, even after Conde Nast Publications bought it for $20 million just one year after it was launched. 

Though Conde Nast Publications purchased Reddit and is still its most substantial shareholder, Tencent may have reduced its stake through its recent investment in the site. 

Today, we will discuss the number of Reddit users in 2024, demographics, what it is, and other pertinent information about the site.

Reddit Users: How Many People Use Reddit in 2024?

  • Currently, Reddit has more than 850 million monthly active users and 70 million daily active users.
  • Reddit also ranks sixth as the most visited site in the United States, which means more people visit Reddit than they do Netflix, eBay, LinkedIn, or Twitter. 
  • Around 26.4 million people in the US are monthly users of the site, accounting for nearly 50% (48.9%) of Reddit’s traffic.
  • The UK came in second and accounts for 7.73% of Reddit’s traffic.
  • Reddit’s monthly active user count has grown from 70 million in 2013 to 430 million on the platform in 2019.
  • In 2018, Reddit experienced 14 billion views as compared to the 30 billion views in 2020, more than doubling the views on the site. in just two years. 
  • In 2012, it was reported that 35 million users signed up to Reddit. 
  • Reddit’s value has also increased from $0.5 billion in 2014 to $6 billion in 2021. 

What is Reddit?

Reddit

Reddit is one of those websites that is hard to pinpoint a specific category for, but it’s essentially a forum-style site. The title is word play for “I read it”. 

When its founders created and launched it, they dubbed it as “the front page of the internet”, which is somewhat true today. 

Unlike mainstream social media platforms, Reddit utilizes the idea of a forum structure, so while it meets some of the criteria for a social media platform, it’s different. Reddit’s uniqueness, in part, is from its anonymity. 

Reddit is a form of social media network in that it’s social, it’s a network of members, and people share their thoughts and opinions upon it.

The difference between Reddit and a social media platform is that there are no personal feeds, user profiles, and it’s not specifically there to promote relationships. 

Some websites define Reddit as a social news site where various types of content is created and promoted amongst its members through groups, called subreddits. 

It’s also been defined as a big group of forums where its users can discuss anything they want to from current events and news to technology, culture, comics, crafts, literature, pop culture, films, and some odd topics like Not Safe for Work (NSFW) things. 

What Is a Subreddit?

Moving on from the description of Reddit, we will look at the subreddit concept. Reddit’s subcommunities are referred to as subreddits.

Subreddits are grouped by topics like politics, technology, music, etc. 

The homepage of Reddit, or its “front page” is where the most popular and trending posts are displayed from each default subreddit .

Some marketers use the front page to find trending things to use for content curation. 

The default subreddit list is prearranged and displays subreddits as “funny”, “Pics”, “new”, “videos”, and “gaming”. 

Redditors are registered users and part of how many Reddit users there are on the platform.

Redditors submit their content for votes. Other members then vote on said content. 

Content is voted on through upvotes or downvotes, depending on the members’ opinions. The main goal is to have enough upvotes to make the front page. 

Like Digg, or social media outlets, you can comment, like posts, vote on posts, create posts, and otherwise use Reddit for its intended purposes once you are a registered user.

Reddit has more than 2.2 million subreddits, of which 130,000 are active communities. 

Reddit Demographics

Reddit

We will now briefly describe the audience that most uses Reddit, which is an important part of creating a marketing strategy on any platform.

Gender

According to statistics, most Reddit users are male, making up 63.8% of its total audience base.

Women account for around 32% of Reddit’s users. Most of its American users visit the site from their laptop or desktop.

Age

The most current data regarding age groups using Reddit start at 20 to 29 year olds. Let’s look at this list for the share of users in different age groups.

  • 10-19: 21%
  • 20-29: 28.1%
  • 30-39: 26.1%
  • 40-49: 14.1%
  • 50+: 10.3%

You can see that the 10 to 19 year olds group is coming up a bit, while the 20 to 29 year olds hold the first spot for users’ share.

Location

Data taken from August 2021 reveals that nearly 48% of Reddit’s users are found in the United States. Let’s show how the breakdown for users by location looks.

  • United States: 47.82%
  • United Kingdom: 7.6%
  • Canada: 7.45%
  • Australia: 3.89%
  • Germany: 3.37%

As you can see, the US has a huge margin of Reddit’s user share. 

Conclusion

Looking at Reddit monthly active users and these facts, you can now see how big this forum-like social news website is.

We have provided data related to who uses it, and where they are located.

The US has the largest user share on Reddit with nearly half its users being from the US, with no country even remotely close behind. 

Marketers use Reddit to share their opinions and promote their products by creating interesting content that Reddit’s users find valuable. 

Best practices for marketers are to engage in subreddit discussions, create relevant content, be an active member in the community, and answer members’ questions in a timely manner. 

Sources

BacklinkoBusiness of AppsOberlo
StatistaStatistaTech Target

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.