How Can You Use VPN Technology for Data Privacy & Security

How Can You Use VPN Technology for Data Privacy & Security in 2024

Published on: June 20, 2023
Last Updated: June 20, 2023

How Can You Use VPN Technology for Data Privacy & Security in 2024

Published on: June 20, 2023
Last Updated: June 20, 2023


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There are plenty of moments when you are on the move, reading emails while waiting at a coffee shop or checking your bank account at the doctor’s office – and you always need internet connection for these activities.

Unless you were connected to a password-protected private Wi-Fi network, your data transmitted during these online sessions could be intercepted by strangers using the same network.

And there is quite a high awareness around this common concern –  80% of people are ready to take proactive measures to safeguard their personal information, according to the Cisco Consumer Privacy Survey.

You probably are also a part of the 80% worried about data privacy and security.

So, what can you do to avoid this? The short answer: use a VPN.

Curious to understand how VPNs can protect you? This article explores the ramifications for both data security and privacy that VPNs can bring:

So, What Can the VPN Technology Hide?

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When the respondents to a survey were questioned about their reasons for using VPNs, Security was cited by 49% of individuals, while privacy received a 40%.

And these are the most common elements that the VPN can protect:

Personal Data: The VPN protects your personal information, such as login credentials, credit card details, and email conversations, from data breaches and malware attacks.

With secure tunnelling and strong encryption, the VPN ensures that your data remains private and inaccessible to unauthorized individuals.

Geo-Location: The VPN masks the physical location by connecting to a server in a different country.

Hence, users can bypass online content restrictions, access worldwide streaming services, and avoid price discrimination while shopping online.

Search History (but not entirely!): The VPN encrypts your internet traffic, making it indecipherable to ISPs, governmental entities, and cyber criminals.

However, your default web browser can still see your online searches. 

Downloads: When you share or download files, ISPs, government agencies, and advertisers can track your IP address.

By using a VPN, you can hide your IP address and encrypt your data, ensuring privacy and protecting yourself from warnings, fines, or legal actions.

IP Address: The VPN app changes your real IP address to a new one from its database, making you invisible online.

Hiding your IP address prevents online tracking and protects your privacy.

It conceals details such as your ISP, city, region, and country, preventing others from pinpointing your exact location.

Streaming & Gaming Activities: ISPs often throttle bandwidth during data-heavy activities.

You can enjoy uninterrupted streaming and gaming sessions by hiding your streaming activities with a VPN.

A VPN prevents your ISP from tracking or throttling your bandwidth.

You should know that A VPN does not conceal your activity from online registered accounts.

Others can still see your social media shares, posts, and pictures. 

Also, it’s important to note that a VPN is not the same as an antivirus software.

Although a VPN enhances your online security, it does not protect against cyberattacks.

VPNs for Data Security

Securing Data Access: Access control is facilitated by VPNs, allowing only authorized individuals to access data through a secure encrypted tunnel.

For remote working scenarios, this is especially beneficial, preventing unauthorized data access and leakage over unsecured networks.

Securing the Network: VPN technology hides the user’s IP address, ensuring secure transmission of sensitive data and preventing unauthorized access.

Encryption techniques protect personal and financial information from third-party interception.

Securing Data Transmission: VPN creates a secure encrypted tunnel for all data transmitted, protecting the connection and data from external threats or attacks.

Even if a hacker intercepts the network, the encrypted data remains secure.

Limiting Data Access: When connecting VPN to an organization’s private network and database, secure access can be granted to relevant employees with special access rights.

This limits data exposure and unauthorized access, ensuring security and privacy.

Ensuring Legal Compliance: VPN usage helps businesses comply with data security and privacy regulations such as GDPR, HIPAA, PCI DSS, MAS TRM, CPRA, and ISO27001, among others.

VPNs for Data Privacy

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IP Address Protection: The VPN hides the user’s IP address by ensuring virtual untraceability and preventing data exposure or hacking risks.

Privacy from Third-Party Service Providers: VPN prevents third-party apps, websites, and service providers from accessing confidential data and tracking online activities.

Privacy on Public Networks: VPN safeguards data on unsecured networks by encrypting it, hiding browsing history, and facilitating access through a private encrypted network.

Privacy from Internet Service Providers: Most of the time, we all want to keep our weird Google searches private.

To do this, the VPN disguises and secures the IP address from the ISP, preventing them from accessing online activities and sensitive data.

Enhanced Browsing Privacy: VPN hides browsing history and cached data, protecting privacy from data collection and targeted marketing by apps and social media platforms.

Bottom Line

Acting as digital shields for your online presence, VPNs offer encryption and anonymity to safeguard all your online activities.

That’s right – VPNs protect your data and security, whether it’s sending emails, shopping online, or paying bills, while also preserving your web browsing privacy.

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Written by Maria-Diandra Opre

Maria, a seasoned wordsmith and passionate advocate for innovation, sustainability, and technology, has made a significant mark as a tech content marketing researcher. Her journey began at a young age, successfully collaborating with over 90 brands, corporations, and institutions. Maria’s expertise is further enriched by her role as a Senior Analyst and her academic accolades, including a Master of Science degree in Risk Analysis with distinction from King’s College London.

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