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Hashtag Expert Review 2023
Instagram remains one of the top platforms for marketing, business, and brand presence.
90% of the 1.393 billion monthly active users on Instagram follow at least one business account, so there is huge potential to establish yourself on the platform and see real business results in turn.
Instagram is a true authority for consumers; when a consumer wants to discover new products, find out more about a brand, or see what people are talking about, they use the Instagram platform to do so.
Arguably, having a strong Instagram reputation is invaluable for any brand, business, creator, influencer, and more.
That said, gaining the necessary interest in your brand can be a tough endeavor.
With so much competition in any niche imaginable, you have to fight for the attention of your target audience.
If you don’t have a strong content strategy, you’re already one step behind.
What if you do have a great content strategy though, and are struggling to get your content seen?
This is another common conundrum for businesses and brands looking to maximize their Instagram efforts.
The good news is that there is a way to get your content out to more people, and the answer to all of your troubles is hashtags.
Hashtags were first used on Twitter in 2007 and are still the meat and potatoes of content discoverability on Instagram.
But how can you know which hashtags are performing well in your niche and which ones will get your content seen by the majority of your target audience?
There are some third party tools to help with this and make your Instagram hashtag strategy as good as possible.
Not every Instagram hashtag tool is created equal, though, so we must carefully consider which tool will bring us the best results possible. One such tool is Hashtag Expert.
To help you make the right decision for your Instagram strategy, we are going to provide you with an in-depth Hashtag Expert review to take a look at the features, functions, and whether or not it’s the best choice to build your hashtags for Instagram content.
What is Hashtag Expert?
Hashtag Expert is an Instagram hashtag tool that claims to use “intelligent algorithms to find trending hashtags that will grow your social media profiles!”
It offers you the chance to stop trying to come up with your own hashtags and just use their AI tool.
Hashtag expert offers features like:
- Hashtag search
- Customize hashtag algorithm
- Customized copy style
- Daily trending hashtags
- Save favorites for later
- Different hashtag categories
Let’s examine how this tool works and how you can use it to find different hashtags for Instagram content.
How does Hashtag Expert Work?
The process of finding hashtags on Hashtag Expert is pretty simple.
Here is the step-by-step rundown:
- Start with your base hashtag: you’ll put in one key hashtag that you feel best matches you business, post, or what your target audience might be searching for
- Generate the right hashtag set: Hashtag Expert will generate a list of hashtags using their AI tool to get the best hashtags for your account
- Copy hashtags onto your post: after you get the list, you can copy those hashtags directly from Hashtag Expert and then paste them into your Instagram caption before you post your content.
This is the basic functionality of Hashtag Expert.
While the website names a lot of additional features, there is surprisingly limited information about how to use those features and what the app can actually do for you.
There are only three menus at the top of the Hashtag Expert website— Blog, Contact, and Download.
There isn’t any FAQ, in-depth information about the company or the service, nor any instructions on how to use the features they list on the home page.
This is really disappointing because it doesn’t give you a true and complete overview of how the service works before it asks you for your personal details.
Not only that, Hashtag Expert doesn’t offer services via web browser, so you are required to download the app to use the service.
In our tests, we were also able to download it to a desktop and not only use it via mobile, but it’s pretty inconvenient if you prefer to work on a desktop computer for your Instagram content creation and captioning.
After you download the app, there is no information about the service— you simply need to create an account.
It will ask you if you are an individual, creator/influencer, business owner, social media manager, or other, and you’ll go on to the next step.
It looks like Hashtag Expert also generates hashtags for multiple platforms as you can choose which platforms you want hashtags for on the next screen.
It’s great to have a generator in one place for all of these platforms, but how do they ensure they’re really getting the top Instagram hashtags with so many platforms to manage?
Doesn’t add up completely.
On the third screen you’ll choose three of your interests (acting, beauty, cars, etc.) and then they will want you to provide your email.
They claim zero spam, but it makes little sense as to why they need your email address in the first place here.
The app is free to download, but there’s no doubt that Hashtag Expert charges a fee, and in the Apple App Store you can see the famed “In-app purchases” advisory, meaning that the Hashtag Expert service offerings aren’t free.
Do We Recommend Hashtag Expert for Instagram Hashtag Strategy?
All in all, Hashtag Expert isn’t the worst hashtag tool on the market, but it leaves a lot to be desired.
There are a few things about it that make it a less than optimal service to use for Instagram hashtag strategy.
Pricing and Limited Information
One of the biggest drawbacks is the limited information about features and functionalities on their website, forcing you to download the app to figure out how it really works and see how much it costs.
Not only that, it doesn’t mention anything about cost on the website, which is another red flag; why not just be transparent and upfront about the cost in operating the service?
The service must be paid for directly from within the app as well, which means that you’ll have to use your iTunes account or Play Store account to pay for it.
Having a subscription there can be tedious because it can be difficult for some users to figure out how to cancel those subscriptions without digging around.
The pricing scheme of Hashtag Expert is as follows:
- Pro — $2.99
- Hashtags pro — $4799
- Pro — $34.99
- Hashtags Pro — $19.99
- Pro — $3.49
- Hashtags Pro — $19.99
- Hashtags Pro — $2.49
- Hashtags Pro — $9.99
- Hashtags Pro — $35.99
- Pro — $7.99
Confused? We were too!
These prices are listed directly on the Hashtag Expert iTunes store page; this is what happens when you aren’t clear about your service offerings.
Why would you want users to see this and not understand your price points?
This is just a prime example of a service that wants to seem attractive, rope in their customers, capture their personal information, and then slap on a fee at the very end.
It doesn’t clearly show what you’ll even get with these “plans,” meaning you’ll have to evaluate the options from directly within the app.
This wastes customers’ time and provides a negative overall experience.
Security and Legitimacy
While there are some positive reviews about Hashtag Expert, there are some reviews that claim that the service is wildly expensive and even after canceling the plan that they purchased, Hashtag Expert still charged them and were unresponsive or refused to refund.
This brings into question how secure your financial information and data is when you work with them and whether or not they will respect your decision to stop using the service as you wish.
There are also claims about double payments which led to more dissatisfaction from users.
Does Hashtag Expert provide a service that’s worth the hefty price tag and blind purchasing required from consumers?
With other tools out there that are more transparent and even more effective, we don’t think so.
Hashtag Expert Alternative: Flick
After testing some other hashtag generator tools for Instagram, we found that Flick was by far the most user-friendly, effective, and intuitive option on the market.
The great thing about Flick is that there is no requirement to download any app and you can use the tool directly from your web browser.
You can search any hashtag, anytime, and it’s incredibly easy to set up.
Flick offers you a FAQ section for support and detailed information about exactly what their premium Instagram hashtag generator does and how it can boost your hashtag strategy.
Here are some of the standout features we loved from Flick:
- Find the best hashtags with just one click: they offer hashtag analytics, over 100 suggestions for every search, and a quick-copy feature to Instagram.
- Hashtag sets: you can create go-to hashtag sets for easy organization and quick posting, which makes your workflow more effective in the long run.
- In-depth hashtag stats: you can not only create your hashtag strategy but also have a better overall understanding of hashtags and their performance with the volume and popularity information that Flick provides.
Flick is also very easy to understand in terms of price and offers much more realistic and affordable options than Hashtag Expert with even better functionality and results.
Here are the two plans that Flick offers:
- Solo: $15/week— 100 results per search, up to 30 hashtag sets; hashtag search, in-depth analytics, 3 brands, standard support
- Growth: $49/month— unlimited results per search, unlimited hashtag sets; advanced hashtag search, in-depth analytics, unlimited brands, priority support
Depending on what you want to do for your account, you can select the service option that works best for you and plan your hashtags in order to reach more people in your target audience and get more Instagram followers.
Flick is no doubt the best way to create a sophisticated hashtag strategy for Instagram and even grow your understanding of hashtags;
Flick is also more accurate because they use the Instagram official business API to gain hashtag data and insights, which makes it the perfect service for Instagram results.
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Review Verdict: Not the Best, Not the Worst
Our final verdict for our Hashtag Expert review is that it’s not the worst tool on the market, but it’s questionable in how it operates and hides information from its potential clients, and also known for overcharging or double-billing users.
You also have to download an app to use it and understand how the plans work, which is really inconvenient and not ideal for those who want to weigh their options before giving their personal information to a downloaded app.
We find that Flick is a better solution— it’s more accurate, it has clear and transparent explanations of its service, it offers a FAQ, and ends up being more cost-effective when compared to the features of Hashtag Expert.