LinkedIn is the best social media network to reach more professionals in terms of B2B sales, recruiting efforts, as well as for professionals to gain more competitive work opportunities.
Created in 2002, LinkedIn has had many years to perfect their service and offer a truly one-of-a-kind platform for business folk.
With this prestige comes many companies that want to help boost productivity and connectivity on LinkedIn, but do these services actually deliver something valuable, or are they actually harming your performance?
As with any social media network, it’s no surprise that having more connections and followers help to propagate a valid and reputable image, but sometimes people look to cut corners and gain notoriety through methods that are not approved by the platform itself.
Do you want more LinkedIn connections?
Yes. Do you want more LinkedIn endorsements? Yes. Do you want more leads for your business?
Of course. Do you want to be banned from using LinkedIn? Probably not.
Some of these services just can’t deliver the results they claim to, and they are preying on susceptible users that believe in their buzzwords and savvy web design.
GPZWEB is one service that is offering LinkedIn growth, but can they deliver? We decided to review the services of GPZWEB to see exactly how they can help with your LinkedIn.
How GPZWEB Work?
GPZWEB is very clearly explained on their website as a LinkedIn automation tool, which means that they use presets to automate a variety of LinkedIn interactions, including connection requests, messages, profile views, and a variety of other tasks that they don’t specify on their site.
GPZWEB not only offers you LinkedIn automation, but they also offer a Twitter automation tool and a Meetup automation tool.
As per the GPZWEB homepage, their services are for “the smart people.” That’s quite an interesting claim, isn’t it? They’re really trying to appeal to emotion there. Plugging those words may sound like an interesting appeal for some people, but all in all, they are empty words.
Unfortunately, GPZWEB leaves a lot to be desired in terms of how their service actually works. The only thing they offer is the fact that they automate a variety of engagements.
While it seems like automating LinkedIn engagements might be a good idea in terms of reaching more people, what most users don’t realize is that LinkedIn automation is bad for your account.
Top-rated Services for LinkedIn
Why Automation is Ineffective on LinkedIn
So, LinkedIn is the latest platform to fall victim to the automation bug. Yes, automation has been tried on a variety of social media platforms, and it has never been successful in the long term.
There are a variety of social media tools that use automation that can be productive, including scheduling posts and gaging analytics, but these are all back-run automation tools. When you have front-facing automation tools that run on the basis of communicating with other users, that’s where you’ll run into problems.
LinkedIn has become quite adept in identifying which users are taking part in automation services. This is a big problem for most people because they intend on growing their LinkedIn without malintent, but it ends up biting them in the behind.
What Happens When You Use LinkedIn Automation?
Alright, so automating engagements such as messages, connections requests, and other user-facing features isn’t approved. Can LinkedIn really do anything? The answer is yes, they can, and they take it very seriously. LinkedIn has become smarter, and knows when you are using automation services.
If you are caught again, you are going to be held accountable and they can even disable or delete your account. This would be a devastating consequence, especially if you’ve already built a reputation for yourself or your business on LinkedIn.
Not only that, users don’t look fondly on those who use LinkedIn automation. Nobody wants to get a bulk message from a strange business or user, so using these types of bulk services aren’t going to benefit you in the way you might imagine.
GPZWEB is a really basic and uninteresting LinkedIn bot service; if you’re going to break the rules, you might as well offer something really awesome. While we don’t recommend any automation service for LinkedIn, this one certainly falls flat of other companies trying to push the limits.
Plans and Pricing
As their service is pretty lackluster, you can see the same in their pricing tiers. Their services may seem even more attractive due to the low price, but don’t be fooled. This is simply a scheme in order to grab people’s business while not giving anything valuable in return.
To be frank, it’s clear from the GPZWEB website that they are simply out to make a quick buck and don’t care much about what they offer their clients. Another red flag is that they highly promote their yearly plans, which means they don’t care too much about giving their users easy-to-navigate pricing options that meet their needs.
If you don’t look closely, you can miss their monthly plans altogether, which really isn’t fair to consumers.
Not only is automation for LinkedIn a bad idea, but we were also very underwhelmed by the services offered by GPZWEB. Not only are they vague about what their service does and overly complicated in terms of their pricing schemes, they just don’t meet the terms of service per LinkedIn.
It’s never a good idea to put your account in jeopardy and much less for a company that won’t be able to help you if something goes wrong. They know their services are against LinkedIn’s terms of service, and they choose to offer them anyway.