Last Updated on November 17, 2020 by Jason
If you’ve ever tried taking a shot at the career of a Twitch streamer, you know how tough it can be to cross the steamrolling growth threshold. Most of the time, you’re stuck with a dozen dedicated followers and that’s it. However, there are a couple of things you can do to change that.
Quite a few factors affect the popularity of your Twitch channel. Yeah, the total number of followers stands as a major contributor, but it’s not the most important one and definitely not the only one.
Besides the total follower count, you need a fanatic core of followers whose critical quality isn’t the numbers, but dedication. With their regular activity and heartfelt support, you will attract new community members AND inspire next level support from those who deem themselves true fans.
Here we will share some tips and tricks on how you can grow both aspects of your follower base. By adhering to these, you will see your Twitch grow before you can say “live stream boss”.
How to Get Viewers & Followers on Twitch
1. Personalize Your Channel
Here’s a little something you can do even before you deliver your first stream.
To your fanbase, your Twitch channel page is the picture of, well… you. Decorate it with stickers, pictures, and relevant details. Give them the exciting part of you (or your streaming persona, but more on that later). Add trivia about you, about what you do, and about what you aim to do in the future.
Add hardware specification, VIP donor names, fellow streamer content… The options are limited. The ultimate result? Make your page seem more like a personality, and less like a business.
2. Regularly Deliver Content
If you’re just starting, try out different schedules and observe the engagement rates in different time slots. Every fanbase is unique so you can’t really research it beforehand. If you’re streaming when no one’s looking, you might as well be doing something else.
Another tip is that, if you already know the best time to go live, you better stick to it and deliver content when your fans expect it. Any unwelcome change turns the viewers off. The most disastrous thing to do? Skip streaming altogether when you’re expected to deliver!
3. Come Up With Attention-Grabbing Titles and Thumbnails
You might have the best content on Twitch, but if you cover it with a boring thumbnail and an uninspiring title, you can bet no one will watch it.
Make sure the title of your stream sticks out and the thumbnails on your channel scream “AMAZING CONTENT RIGHT HERE, CLICK IT”. A positive first impression is bound to get people to check you out, and only after do they stay for the content. Having said this, keep in mind to put into the title what people can expect to see. Include the content that you cover, provide language cue, ranking, and time.
“Smooth WR FASTEST RUN w/o Getting Hit 1:26:54–Ghostrunner” vs. “Ghostrunner New World Record”? Easy.
4. Consider Inventing a Streaming Persona
We all have our boring everyday personalities–we don’t want to watch that on Twitch too. To stand out, both apart from boredom and other content creators, you have to invent something new.
Consider cosplay, doing some gimmicks, pretending, acting… Think outside the box and create something that has never been seen before on Twitch, and you’ll get extra shares of that big Twitch cake.
5. Involve the Audience
Audiences love it when they get some appreciation. Be both smart and kind by giving shoutouts to newcomers live, mentioning the fiercest fans, and publicly thanking the most generous donors.
You can streamline some of audience interaction by getting pop ups for donations, new followers, and VIP fans of the day. However, don’t leave everything to software streamlining: your fanbase is there for you, so don’t leave them completely in the hands of software!
6. Gamify the Fanbase
You might consider spicing things up with games, contests, and lotteries that would engage and incentivize your audience to follow you more often and in greater numbers.
For example, if you were a dedicated fan, how would you like if your favorite content creator gave you freebies? Throw a random or most loyal fan contest and give prizes. Appoint titular ranks, promote to chat moderators, or invent some other strategy that would engage your audience more. The resulting boost in popularity can be amazing.
7. Gear Up!
If you’re aiming to reach the Twitch stardom, do consider updating your hardware to match the level of your Twitch popularity. Getting the most out of your audience requires giving the most to them.
In other words, as you grow larger you are expected to obtain equipment that will improve your engagement with the audience. The fastest Internet speed is a must, as well as better headphones, webcam, and higher-quality microphone options.
Low-level gear is for low-level characters, and you certainly want your Twitch to be as late-game as possible.
8. Keep the Chat Neat
Certain Twitch users can be obnoxious. All of us can agree that the chat window doesn’t serve for spam purposes (only). Yeah, sure, every one of us has to vent out somewhere. But get a couple dozen spammers and you can say goodbye to any proper communication.
And don’t even get us started on obscenity, profanity, trolling, and toxic behavior. Situations like these can seriously harm your community and turn off scores of followers.
It’s good that Twitch has integrated features that were designed to counter malicious efforts. Don’t restrain yourself in utilizing auto-moderation options like user comment deleters and blocking tools, as well as live moderators. As we mentioned, appoint dedicated fans as moderators and you’ve given attention to the most loyal and solved your community behavior. Two birds with one stone!
9. Follower Mode–or The Dedicated Few
Turn on the Follower Mode to appoint fans and viewers an elevated status that will get them above the casual viewers. As VIP members of your Twitch community, they can get access to VIP-only streams, which would thus be free of spammers, trollers, and other wrong-doers. Streams for loyal fans only can also convince others to consider becoming ones as well.
10. Integrate Twitch With Other Social Media
The last tip on this list: Twitch is not an isolated community. By linking your Twitch with other social media platforms you open up vast marketing features that can be used to grow your audience even further. Boosting your exposure on more platforms also offers your fans other channels where they can hear from you and communicate, aside from streams.
With careful consideration, growing your Twitch presence doesn’t need to be an insurmountable task, not even a chore. By certain preparations, planning, and closely following these tips, you can not only increase your reach but also have fun doing it. Which is what Twitch is all about, right?
Did you enjoy these tips for getting more Twitch followers and viewers? Let me know!