Car insurance like any other business had to revise its digital distribution during the last few years. Especially when 2020 has shaken us with the global pandemic and resulting turning overs in our lives.
Some of the regular channels for marketing have become non-practical so the companies started looking for new methods to promote their brands and generate auto insurance leads.
Fortunately, we still have plenty of options considering the distribution channels.
All you need is to keep on track in your industry and check what opportunities the changing world now offers and, maybe, what ones you have missed before.
This is a powerful tool for creating a connection with your potential customers by offering them something in the first place.
This approach means you do not encourage your visitors to buy something directly, but provide them with useful content that allows making the informed decision.
You show them that you are aware of their needs and ready to fulfill them in one way or another.
Using this approach for collecting car insurance leads you do not have to bother with the classic cold calling.
People nowadays are less likely to pick up the phone or provide their contact info whenever they are asked for it.
However, as soon as they get to know you and become aware of the value you can provide, they will become your leads naturally.
This is the power of content marketing. It now only builds brand awareness, but also shows that you know your customer and care about their needs.
This is what allows us to collect leads who are genuinely interested in your service.
Keep in mind that content marketing is not limited to your website and blog. Also, it is not only about the texts, but any available visuals.
Your content marketing strategy should include email marketing, videos, social media presence, and so on.
While email campaigns are considered a “serious” tool, Facebook, Twitter, or Instagram still can be left out.
But social media plays a great role in generating auto insurance leads for agents. Nowadays, this is probably the fastest way to reach your audience, even in terms of B2B.
Social media allows communicating with your audience, raising brand awareness, and collecting leads using the integrated features.
Creating any business account is free, and you get a pretty good set of analytic tools to arrange and monitor your performance. While targeting ensures the more precise exposure.
Another crucial aspect is that people are getting used to perceiving the information in the form of SM posts which includes images, audio, video, and clear neat text description.
With the right approach, it is easier for you to get people’s attention and interest.
Out-Of-The-Box Networking Opportunities
Even if your main tools are content and social media business pages, do not miss the opportunity to widen your coverage for collecting car insurance leads.
You never know what will bring you the real results, so do not neglect real-life opportunities like:
- Arranging a partnership with local dealerships and services providing mutual referrals;
- Joining auto clubs to communicate and engage with people who are really into cars;
- Advertising your services in gas stations;
- Arranging or sponsoring local shows and other events connected with auto;
- Cooperating with driving schools and offering educational meetings.
Or you can come up with any other ideas by being observative and looking for opportunities in your community lifestyle.
Lead Generation Company
Even though the previously described approaches are proven to be effective and still deserve their place in your marketing strategy, there is one of the easiest ways to generate auto insurance leads.
We are talking about insurance lead generation companies. They are focused on providing quality leads, collecting them before and then directing them to their clients.
They utilize every available source of leads to create a working network for effective insurance business development.
You receive a combination of relevant publishers, qualified media buyers, and the technological means to reach the best results in lead generation and conversion.
Companies like Profitise offer affordable auto insurance leads for agents in a real-time manner. While the sophisticated targeting tools ensure hitting your goals much faster.
The main benefit here is that you do not spend time trying to figure out what lead generation channel is best for you and how to work with it.
You just buy the right connection and then plan your campaign for their further nurturing.
It is up to you what to choose. Your target prospects are real people. It is not enough just to reach them.
Put your efforts into proving the value and the high-quality service to build the reputation eventually.