Last Updated on November 23, 2020 by Jason
LinkedIn is the leading platform for building business engagements and finding new connections to either grow your business leads and sales, or find a more suitable career and gain positions with companies that align with your values. Because of its well-established reputation, LinkedIn has fallen under the eye of many users.
LinkedIn is ultimately a social media network, which means that the more connections, endorsements, and engagements you have, the better your individual reputation will be on the platform. Since this platform is heavily connected to business, this is very attractive to many people.
Because the need for connections and more has arisen on LinkedIn, there are plenty of companies that are more than happy to deliver you with those types of engagements for LinkedIn. While there is no shortage of companies, there are very rarely any that can actually benefit your LinkedIn account.
In this article, we bring you a review of one of these very companies, Dux-Soup, to let you know what services they offer and why LinkedIn automation should be avoided at all costs.
Let’s get started.
Dux-Soup Review: What is it?
Dux-Soup is a LinkedIn growth service that offers to generate new business for your LinkedIn account. Dux-Soup provides a variety of engagements on the LinkedIn platform in order to gain more interest in your profile and help people check you out.
These types of services are of special interest to those who work with sales and lead generation, as they claim to help build more leads for your business and gain relevant inquiries that can help you close and build your sales.
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Dux-Soup Review: How does it Work?
Dux-Soup is a service that works purely on automation. That means that any engagements that are done via the Dux-Soup service are going to be completely auto-generated and impersonal.
On their website, Dux-Soup claims to perpetuate engagements including profile views, skills endorsements, follow others’ LinkedIn activity, as well as sending messages for you.
While this all sounds great at first glance, none of these things are actually going to benefit your account. Imagine that you are endorsing people you don’t know on a personal level or have never worked with; how will that reflect on you?
Yes, it’s true that the user will see you and be notified that you endorsed them, but ultimately that doesn’t mean it will make you look good. In fact, it will probably look strange that a random person has endorsed them in a skill they know nothing about.
What’s more, any direct messages that you send to users will be impersonal. Dux-Soup claims that they can provide personalized DMs, but the only way that DMs can be personalized is when they are written by hand.
Any auto-generated DMs are just asking for trouble. None of these users will look highly on a company that is creating pre-written DMs that are only looking for business contacts. This is true on any platform.
We really wanted to like services like Dux-Soup, but in the end, they do much more harm to your LinkedIn profile than good. Let’s take a look at what LinkedIn automation can do to your account.
Dux-Soup Review: Why LinkedIn Automation Hurts Your Account
Dux-Soup is just one example of a LinkedIn service that uses automation, but plenty have emerged these days, and all of them put your account in danger just the same.
LinkedIn automation has detrimental effects on your account. We mentioned above a few ways that automation can make you look bad, such as through strange endorsements and generic direct messages, but those are not the only ways in which LinkedIn automation can hurt your profile.
This has happened on pretty much all other social media platforms, and since LinkedIn has always had a reputation for being more professional, it wasn’t as affected by these types of services. Now, people are really looking for lead generation on LinkedIn, and they’ll pay for it.
When you continue to use these services, your account will be disabled by LinkedIn. Services like Dux-Soup know this, and they state that you use the service at your own risk. That means that they basically don’t care about their clients and know they’re putting them in danger.
It’s not just users’ personal LinkedIn that runs the risk of being penalized. LinkedIn constantly works against these types of services to make them ineffective on the platform, which means that they effectively cannot provide clients with the results that they claim to.
If LinkedIn lead generation and growth services can’t provide the results that they claim to, you’re essentially throwing away your money and your time by using the service. This is truly unfortunate, because when something goes wrong, the service will not help you.
If you’re lucky, you’ll still have a LinkedIn to go back to. If not, you’ll have to start all of your efforts over from scratch, which can be devastating.
Dux-Soup Review Conclusion: Avoid
Dux-Soup is a service that vaguely claims to help bolster your LinkedIn leads and business prospects through automated engagements, but ultimately these efforts will be unsuccessful.
Not only will they be unsuccessful, they can hold real, negative consequences for your LinkedIn profile and can even put your data at risk.
While these types of bots and automation services make an appealing shortcut available, they’re not shortcuts at all, because they ultimately cost you both money and time.
Don’t fall into the trap— avoid automated LinkedIn services like Dux-Soup.
They’re not worth the headache.