Despite criticism and skepticism, a lot of companies these days have started to think about cloud computing as a solution to their IT issues.
Interestingly, cloud computing actually extends beyond the IT department. Industry leaders have shown how the cloud can expand a business into a new product range, provide insights through data analytics, and encourage innovation.
The following seven big companies have jumped on the cloud bandwagon and are great examples of how helpful and practical the cloud can be for your business.
Big Companies Who Have Moved to the Cloud
Netflix as you know today is a movie streaming giant, but it’s been around for a long time now. It actually fell a bit in popularity a few years ago but overcame this through a huge comeback that saw it split the company in two. These days, Netflix is its own production company, and despite its success is still struggling to handle the huge number of customers.
When Netflix discovered that it was outpacing the capabilities of a traditional data center, they decided to shift things to the cloud. That’s why it can now easily meet the demands of its customers, especially at peak times.
You might be surprised to learn that a company known for paper-photocopy is putting everything on the cloud. However, Xerox has decided to move with the times, and now offers its clients a Cloud Print solution, where you can access printers from wherever you are and use their features.
Interestingly, this paper photocopy company offers its own cloud service for its clients that caters towards smaller and medium-sized businesses. In fact, Xerox had been developing this aspect of their service for a number of years before deciding to finally tell the media about it.
No list on the Internet would be worth making about cloud computing without mentioning Pinterest. One of the things that we think sets Pinterest apart from many other companies out there is that it has made the most of cloud computing from the beginning.
It is one of the quickest growing sites on the Internet, and as a result relies heavily on cloud features to adjust to different traffic levels, as well as conducting experiments while maintaining a very small team.
Because this virtual pinboard is specifically designed to consolidate huge amounts of data, it’s no surprise that Pinterest has moved over to the cloud to analyze and store its information.
If Pinterest is a big fan of the cloud, then surely Instagram is as well. Just like Pinterest, Instagram decided to move to the cloud so that it could handle its growth better and improve things when it came to scalability. Instagram first got its start back in 2010 on just one computer.
Within a couple of hours, the server was overwhelmed, and Instagram had no choice but to move over to the cloud too handle all of the activity. Unbelievably, a mere six months later Instagram was trying to cope with more than 3 million regular users.
There are many reasons that a business or company might want to move to the cloud, which means its scalability definitely isn’t the only one. Another alluring feature of the cloud is being able to produce cost-effective analytics. Etsy is an E-commerce website that focuses on homemade goods, and because it’s been successful for so long, it was analyzing a huge amount of data all the way back in 2011 as well.
This is why it decided early on to move to the cloud, so that it could improve its predictions when it came to analytics. One of its most successful features to date is the Taste Test feature which helps it work out which products are the right fit for a specific client.
Of course, if there’s one company out there that wants to be at the forefront of technology, it is Apple. This means that it comes as no surprise that Apple shifted things to the cloud to manage things like the release of Siri, a program that offers answers to common questions.
Interestingly, everything about Siri is handled in the cloud, where your questions are sent and processed before returning with an answer. The cloud has been helpful for Apple when it comes to adapting and expanding Siri over time without its users even knowing of any changes.
MediaMath is a digital platform the develops tools for marketing managers out there. It has one particular product that is popular amongst most users called Terminal One, which captures and stores masses of structured data every day.
Of course, because of the amount and complexity of the data this tool was amassing, they had no choice but to move to the cloud so that the data could be processed effortlessly, as a way to get deeper analytics and to improve campaign optimization and audience segmentation.
The companies that you have just read about on the list above all provide excellent examples of how to use the cloud for business innovation. However, they are certainly not the only ones, which means that there are hundreds more out there that are trying to achieve the same things.
As a result, we predict that we will see many more creative ideas from new and established companies as business owners continue to take advantage of everything that the cloud offers.