The Best Times to Post Reels on Instagram

The BEST Times to Post Reels on Instagram in 2024

Published on: February 21, 2024
Last Updated: February 21, 2024

The BEST Times to Post Reels on Instagram in 2024

Published on: February 21, 2024
Last Updated: February 21, 2024


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Finding the best times to post Reels on Instagram is a science.

In the early ages, the timing of Instagram reels and posts was not as important. Hence, people used to publish at the most suitable time for them personally.

However, as time has passed, the algorithm has changed significantly, and viewers’ response times have shrunk by a significant amount.

It has now become crucial for marketers to publish on Instagram while adhering to a time schedule.

It is because the target audience are expected to usually be engaged at a specific time rather than throughout the day.

If you do not post at the appropriate time, a huge percentage of your audience will be unable to receive your message, and your actions may be fruitless.

To ensure that each post and reel is a hit, you should determine the best time to post reels on Instagram.

Don’t panic if you’re unsure about the optimal time to publish on Instagram.

Most individuals are unaware of this information when they initially create a profile since it is not a skill set that Instagram provides to all of its subscribers.

Fortunately, we’ve done enough research and created the optimal Insta calendar to help you arrange your content and increase the visibility of your reels.

The Best Time of the Week to Post Instagram Reels

Best Places to Buy Instagram Reels Likes

Previously, there was a precise science behind how Instagram displayed posts and reels in people’s feeds.

Regardless of when you published it, it was visible to every one of your followers, regardless of how little engagement it assembled.

Unfortunately, the Instagram algorithm now makes it difficult to be visible if you don’t receive sufficient likes and comments.

If you want stability in terms of views, comments, and likes on your Instagram posts, schedule them according to the best time of each day.

So, what’s the best time to post Reels on Instagram today?

Best Times to Post Reels on Monday

On Monday, the ideal time to post on Instagram is between 11 a.m. and 1 p.m. Constant engagement begins at 8 a.m. and lasts until 8 p.m.

The peak time for posting is between 11 p.m. and 5 a.m.

On the other hand, the best time to post reels on Monday is 5 a.m., 9 a.m., and 9 p.m.

Best Times to Post Reels on Tuesday

On Tuesday, the perfect time to post on Instagram is between 10 a.m. and 5 p.m.

There is still a large level of interaction until 10 p.m., after which the number of views begins to progressively decline.

On the other hand, the best time to post reels on Tuesday is 1 a.m., 3 a.m., and 8 a.m.

Best Times to Post Reels on Wednesday

On Wednesday, the optimum time to post on Instagram is 11 a.m. to 1 p.m., as it is on Monday.

Wednesday has a wide span of steady engagement that lasts from 6 a.m. to 11 p.m., making it the longest cycle of the week.

On the other hand, the best time to post reels on Wednesday is 6 a.m., 7 a.m., and 8 p.m.

Best Times to Post Reels on Thursday

On Thursday, the optimum time to post on Instagram is between 11 a.m. and 12 p.m.

From 10 a.m. to 4 p.m There is a rather high level of involvement, which progressively declines until it reaches its lowest point between 12 a.m. and 4 a.m.

On the other hand, the best time to post reels on Thursday is 8 a.m., 11 a.m., and 6 p.m.

Best Times to Post Reels on Friday

On Friday, the optimum time to post on Instagram is between 11 a.m. and 1 p.m. On a Friday morning, the social media engagement begins at 7 a.m. and ends at 5 p.m.

Friday had the smallest participation between 10 p.m. and 7 a.m.

On the other hand, the best time to post reels on Friday is 4 a.m., 12 p.m., and 2 p.m.

Best Times to Post Reels on Saturday

On Saturday, the optimum time to post on Instagram is between 10 a.m. and 1 p.m. Saturday is the second-worst day to post on Social media including Instagram.

On the other hand, the best time to post reels on Saturday is 10 a.m., 6 p.m., and 7 p.m.

Best Times to Post Reels on Sunday

On Sunday, the optimum time to post on Instagram is between 9 a.m. and 4 p.m. But, as opposed to other days, the frequency of Insta participation on Sunday is the lowest.

As a result, Sunday is the worst day to publish on Instagram if you want your post to get the attention it deserves.

On the other hand, the best time to post reels on Sunday is 6 a.m., 7 a.m., and 3 p.m.

The Best Day to Post Reels on Instagram

Tuesday is the best day to post reels on Instagram since people are active and engaged with various content for about 13 hours of the day, from 9 a.m. to 10 p.m.

The Worst Day to Post Reels on Instagram

Sunday is the worst day to post reels on Instagram and for posting on social media in general since it is usually a day for people to have fun.

You won’t be able to fully contact and engage users on Sunday because they would prefer to have a day off.

The Best Time to Post Reels on Instagram by Location

Instagram Reels

Location is another aspect that influences the best time to post reels on Instagram.

Different areas’ audiences behave differently, and time zone mismatches can have a significant influence.

The optimal times to publish in multiple time zones based on local time:

  • West Side of the US and Canada: 12 AM to 6 AM
  • Central Time in the US and Canada: 6 AM to 8 AM
  • Eastside of the US and Canada: 4 AM to 9 AM
  • South America: 4 AM
  • UK 4 AM to 6 AM
  • European Westside: 6 PM to 8 PM
  • Eastside of Europe: 5 AM to 7 AM
  • Africa: 6 AM
  • South Asia and the Middle East: 3 AM
  • East and southeast side of Asia: 11 PM to 4 AM

Although these specific hours are a wonderful start, they may not be the optimal times for your Insta Reels.

If you want to obtain the greatest interaction, you need to figure out your optimal time to post, depending on your unique audience.

How to Find the Best Time for Posting Instagram Reels

Evaluate Your Best-Performing Content.

Analyze which of your previous reels and posts received the most views? When did you make this public? And how do these posts vary from those that do not receive likes?

Your Instagram statistics is your primary source of facts in this situation. It recommends the best hours and days to publish reels on Instagram based on previous results.

It examines your reels from the last 30 days and then estimates the average views or engagement rate to determine the best intervals when your reels had the most effect.

Examine When Your Target Group is Most Engaged Online.

The very next approach in determining the best time to post reels on Instagram is to examine your analytics to see when your subscribers are browsing through their newsfeed.

As marketers, we should understand our target consumers.

If you’re targeting Gen Z sports enthusiasts on Insta, their social networking sites’ consumption patterns may differ greatly from those of tech professionals who get up at 4 a.m. to meditate.

This information is provided by the Instagram analytics tool. It will also assist you in experimenting by anticipating when your Instagram users will be online.

There are also tools like Hootsuite that also recommend periods that you have not yet utilized in the past 30 days, allowing you to mix up your posting schedule and test fresh strategies.

Inquire About When Your Rivals Are Posting.

Based on your profession, your rivals may have made similar estimates and concluded the best time for your niche. You can also get ideas from them.

Post According to The Time Zone Of Your Target Audience.

If you have a worldwide audience or you are situated outside of the “regular” time frames, the optimal time to post may be the one in which your audience resides.

Rather than setting some genuinely nasty alarms, how about scheduling your Instagram reels and posts?

One of the finest techniques for doing this is to utilize an Instagram scheduler to ensure that your reels are posted at the appropriate time every day.

Keep An Eye On Things And Make Adjustments As Needed.

Optimizing your Instagram reels for popularity requires a significant amount of effort—it entails far more than simply selecting the appropriate filters.

However, reviewing the stats once a quarter to determine the best time to post on Instagram reels is one of the simplest methods to ensure your content is reaching the correct people.

Because the globe and consumer habits vary, create a note in your calendar to analyze your findings and make modifications.

Show Up Regularly in The Long Run.

To enjoy the full benefits, you must be consistent in your publishing.

While posting a few hours earlier than normal will result in a significant increase, leveraging the new data will shift the trend over time.

It’s a vicious circle: your audience becomes familiar with seeing your brand appear in their newsfeed, they appreciate your work, and they engage with it.

Regularly appearing on Instagram develops trust, respect, and a significant positive correlation.

How Frequently Should You Post on Instagram?

A real question would be, ‘How frequently might you generate excellent content?’ And not how many reels should I post a day?

Your goal should be to publish as much outstanding material as possible.

In 2022, Instagram reels will be a significant aspect of a brand’s and influencer’s content marketing.

Releasing four to seven reels every week is critical for capturing the attention of your subscribers.

By sharing Reels daily, Instagram will highlight your material, increasing your account’s prominence and resulting in increased engagement.

However, posting 4 to 7 reels at various times throughout the week will not boost your account’s prominence.

The Instagram algorithm rewards regularity as much as it does timing when posting reels.

That is why you must pay close attention to the optimal time to publish reels on Instagram.

Why Is It Important to Choose The Best Time to Post on Instagram?

Instagram’s algorithm is constantly being tweaked, making timeliness critical for posts to appear on a user’s feed and supporting novel features.

However, the basic ranking is mostly determined by all these 3 factors:


The most current entries will be preferred to rank higher in the feeds above ones that are days or weeks old.


Posts and profiles with whom you have previously interacted on Instagram rank higher in your feed.


Posts having content similar to what you previously showed interest in will appear on top of your feeds.

With relevance being a big component in rating a post on Instagram, the importance of posting at the proper time becomes increasingly apparent.

The interaction rate is much higher during the first hour of publishing if more active users see the message.

Based on this, the plugin will determine how many additional posts you may display to increase engagement long after publishing.

It implies that if you publish at a moment when your target market is most active on Instagram, they may notice your post and interact with it more quickly.

Now that you’ve determined when to post reels on Instagram, there are a few steps you can take to increase Instagram interaction.

Ways to Get the Most Out of Instagram Reels

Instagram Reels

Make a One-of-a-Kind Offering.

One of the finest aspects of Instagram Reels is that they provide a more entertaining and interesting viewpoint for subscribers.

Unlike standard posts, which might need hours of posing and processing, reels are a bit more authentic, which is a terrific opportunity to illustrate your style.

With this in mind, attempt to identify what makes you special. Simply be yourself and let your personality come through.

Regular Posting is Required.

You must ensure that you frequently publish reels, considering the best time. It is the most important task when you decide the best time to post reels on Instagram. 

Make Use of Relevant Hashtags.

Choosing the appropriate publishing times can increase your Instagram interaction, as well as using hashtags will increase the visibility of your Reels.

If you want to enhance your reach, look for and apply hashtags that are related to your topic.

This will make it simpler for your target audience to locate the stuff they’re looking for. Just be sure to utilize hashtags that are relevant to your Reel.

Join Viral Challenges

Challenges are one of the most effective methods to obtain a huge amount of attention on Instagram Reels.

If you come across any entertaining, popular challenges, participate in them and use the appropriate hashtag.

This will give you a lot more visibility, maybe leading to additional followers on your Instagram account.

If you don’t want to participate in a popular challenge, you may always start creating your own.

Prioritize Your Post

If you already recognized when is the best time to post reels on Instagram, there will be days when you do not however receive as much interaction as others.

Some days are not good for your business to post. So, make sure you publish your most compelling stuff during the best posting periods.

This is when explicitly noting the optimum time to post comes in handy. Save your most important message for the periods when there is the most interaction.

This way, you’ll know that your most essential posts are always sent out at the optimal times.

Join Forces With Other Instagrammers

Try cross-promotion if you would like your Insta Reels to reach a broader audience.

This is a strategy in which you cooperate on a post or sequence of posts with another Instagram influencer, this way whose viewership aligns with yours.

This is a win-win technique since they can reach your audience and you can reach theirs.

Just make sure you cooperate with someone or a company that has a comparable audience to you.

If their target audience is not your target audience, then your partnership is pointless.

Wind Up

Nothing is more frustrating than not receiving any engagement on Instagram reels. However, you are now aware of how to avoid the traps.

Utilize the techniques that is outlined above to determine the best time to post reels on Instagram.

You won’t notice a spike in scores on the first day, but with persistent work, you will see results.

But keep in mind that the ideal time to publish will just get you into the feeds of your audience; the rest is up to your content.

If your material fails to pique your users’ attention, then posting at the optimal time to publish on Instagram will not result in the desired number of likes or comments.

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.