Facebook was created in 2004 and has changed over the years to become what we know as the most-used social media network ever.
With almost 3 billion users, you have ample opportunities to get your content seen by your target audience.
For the most effective content strategy, you may be wondering what the best time to post on Facebook is. When you have more exposure for your content while your audience is online, you can get better levels of engagement and boost your content’s natural reach based on the Facebook algorithm.
Depending on where your audience is based and what their general schedules are, you may find that each Facebook page could have a different answer to the question of best posting times.
This is what you want to identify if you are looking to get your content in front of more people regularly.
As a Facebook content creator, you should follow a few considerations to make sure that you establish the best time to post on Facebook for your particular page and niche.
We’ll give you some insight into the active behavior of users as well as the things you want to keep in mind when evaluating your page. Let’s get started!
The Best Time to Post on Facebook by Active Behavior of Facebook Users
On a daily basis, there are a set of specific hours that Facebook sees the most activity from users all around the world.
Depending on analysis gathered from analytics tools, you can detect the best time to post for your account. There are some general best posting times for Facebook as well.
Based on data that has been compiled of Facebook user behavior, the best time to post on Facebook in general is on Tuesdays and Thursdays from 8AM to 12PM.
This is the time that saw the most active Facebook users at one time.
That’s a great starting point, but you should dive in a little deeper if you want to figure out when you should be posting consistently for your page.
Specific User Behavior for Each Page
Each Facebook page for businesses, brands, creators, and more has a specific target audience that is unique to the page.
For this reason, each page also has different activity times based on the audience, which means that there is not one “best time to post on Facebook.” There are many variables that can contribute to this determination.
For example, if you’re looking to target users from a particular region, you’ll need to find out the most active times for users in that area to create an effective posting schedule.
You can do so by finding the highest level of engagements on posts.
The highest engagement level on posts will indicate how many people are seeing the content right after it was posted.
Facebook page analytics tools are making it easier than ever to figure out when users are active on your content and on Facebook in general.
What to Consider: Best Time to Post on Facebook
Devising a content strategy that is effective for exposure and reach can be quite challenging, not to mention all of the effort that goes into content strategy.
If you are looking to create a Facebook posting schedule, there are a few things to keep in mind.
Below are six elements that can help you to craft the perfect strategy based on the best time to post for your page.
Know Your Facebook Analytics like the Back of Your Hand
You can use Facebook analytics, either Facebook insights or third party tools, to understand how many people your post reaches as well as how many impressions, likes, comments, and other important metrics.
By viewing these metrics, you’ll have clear insight into how much engagement you’re getting and when you’re getting it.
Check out the viewer-to-engagement ratio as well; if you have tons of views but no engagements, you need to make some adjustments to your content.
Also, make sure you check out when you have the highest amount of viewers and Facebook traffic so that you can identify when your target audience is online.
When you understand your engagement and traffic flow better, you’ll be able to make your future posts more interesting to your audience and post them at times that your audience is likely to see them.
Having higher levels of engagement on your content will give it priority in the news feed of your viewers, which means that they’ll be likely to see your content while they’re on Facebook and engage with your posts consistently.
Brands and businesses as well as content creators are able to generate a lot of marketing exposure via Facebook, and this is done when you know all of your analytics and keep track of your target audience as well as campaign performance.
Pre-Schedule Your Facebook Content
One thing you can do to make sure that you get your content out at exactly the right time without having to put in too much time or effort is to pre-schedule your post using a Facebook scheduling tool.
This is great because you don’t have to hurry up and get your post ready right when it needs to be out; you can do this in advance and then simply post when the time comes.
You’ll have well-created content that’s ready to go right when you need it published.
Once you know the best time to post for your page, you can create a content calendar that can be pre-scheduled, and if you create your content in bulk, you can have weeks or even a month ready and scheduled for easy management.
Don’t forget to consistently evaluate the subject or your content and make sure to adjust your production to the needs and wants of your target audience.
This will ensure that not only is it in front of your audience at the right time, but it’s likely to be well-received.
You should ensure that you post regularly and at similar times so that your fans and viewers come to expect your content.
When you have a lot of inactive or “offline” behavior, you’ll have decreased page traffic and viewers will consider you to be unresponsive or dormant.
This means you need to actively respond to users who comment on your posts, as well as have quick response times to any DMs that you receive.
We live in the era of “now,” and users expect an almost-immediate response or reaction on social media.
Don’t forget— if you only post whenever you feel like it, you’ll also lose the attention of your audience. Each post is valuable and serves as an opportunity to generate interest in your brand or business through exposure.
Create a content calendar according to the best times to post and stay as active as possible on your page.
Review Your Top Performing Posts
You should be aware of how your posts are performing for two main reasons. One, you can confirm that your target audience likes your content and is engaged with the style of content that you’re creating.
Second, you can identify when people are engaging with your content based on the activity that it receives.
This helps to create Facebook insights that can guide you to the best time to post for your particular page.
Understanding this will be able to get your content out when it will be most visible to your audience, boosting engagement and your overall performance against the Facebook algorithm.
Track Your Competitors
Similar pages and competitors can also be a window into the best times to post.
When you check out when your competitors post, you’ll be able to determine that time frame as an effective slot for your niche or industry.
It’s always better to ensure that you track your own analytics to nail down the optimal time for your page, but looking at what competitors typically do can also help to inform your strategy until you get more concrete data from analysis and observation.
Use Trends to Gain Relevance
Trends are the lifeblood of social media, and in order to stay relevant, you need to be aware of what is happening in the community. Facebook is no different, and there are a few ways you can monitor trends to build your relevance.
If users are looking for particular content and you aren’t able to provide it, they’ll lose interest in your account and they won’t continue to follow what you post, nor engage with it. Users are searching for trends and popular topics.
Hashtags are one way that you can stay up-to-date with what people are posting on Facebook and what topics are trending. Not only that, keep an eye out for new design trends, such as visuals or filters.
This can also help your content stay relevant and attract new users.
Staying in touch with the latest Facebook trends will ensure that you connect with your users and build your Facebook fan base.
You don’t want to be weeks behind trends, and while it’s not exactly about the best time to post, it’s about staying current with popular topics and best practices.
The question of when to post on Facebook can depend on many factors, and the one thing you should consider is when your target audience is likely to be online. You can use Facebook insights and analytics to do so.
While proven times for posting include Tuesdays and Thursdays between 8AM and 12PM, you can have a more nuanced strategy when you review your own audience specifically.
Don’t forget to check out your competitors and follow trends on the platform for best results.
You’ll need to give yourself some time to analyze your profile and your campaign results, but once you’ve consulted analytics, you can devise the best Facebook posting schedule and even pre-schedule content for consistent results.