Last Updated on April 22, 2021 by Jason
Instagram is holding tight to its spot as the top social media platform for marketing and reaching new members of your target audience; with over 1 billion monthly active users and high engagement rates, it’s truly no surprise.
With so much competition on the platform, it can be a challenge to get your content the necessary reach to excel and perform in real terms, and for this reason every single element of your Instagram strategy must be on point.
One of the biggest components of Instagram strategy is hashtags— although hashtags were first used on Twitter in 2007, they’ve been a longtime staple for getting more reach for your Instagram content and making your posts discoverable.
There’s much to be said for Instagram hashtags and the results that they can provide, but it can be tough to pin down strategies that actually work. How do I know which hashtags to use? How many should I use? Where do I put them?
It’s a lot to consider, and using simple guesswork to drive results through hashtags on Instagram is not a viable option. So, how can you find out which hashtags will work for you?
We’ve created this comprehensive guide to help optimize your Instagram hashtag strategy through the use of an Instagram hashtag generator. This is one of the best ways to keep your hashtags organized and always stay on top of hashtag trends in your niche.
In this article, we’ll cover:
- What an Instagram hashtag generator is
- The benefits of using Instagram hashtags
- Top 15 free Instagram hashtag generators
- 5 pro tips to optimize your Instagram hashtag strategy
- FAQs regarding Instagram hashtags
After you review this guide, we’re sure that you’ll have the confidence and know-how to take your hashtags to the next level and see better results for your content through higher engagement, more reach, and increased follower counts, just to name a few.
Ready to get the most out of IG hashtags? Let’s go!
What is an Instagram Hashtag Generator?
Before we get into the meat and potatoes of Instagram hashtag generators, we first need to understand exactly what they are and what kind of tools they can provide.
An Instagram hashtag generator is a tool that provides you with a go-to resource for hashtags that will perform well on Instagram in your niche. They can work for any niche and can provide you with new hashtag options you’d not previously considered.
In fact, you can usually perform targeted Instagram hashtag searches and the generator will populate a list of viable hashtags that are going to bring you the best results when you use them on your posts.
Other features of an Instagram hashtag generator include things like trending hashtags, hashtag organization and set creation, search filters, and more.
It can be incredibly tedious and time consuming to track your own hashtag performance without the use of a hashtag generator; it takes time to compile all of the tags you used, when you posted it, what results you got, and then compare the data as a whole.
Some hashtag generators will also provide you with analytics, but one thing is for sure— when you use a hashtag generator you know that the hashtags are high performance and will get you more reach than simply guessing and crossing your fingers.
Let’s take a look at the benefits of using hashtags on Instagram so that we can fully comprehend the value of an Instagram hashtag generator.
There are numerous benefits to using hashtags on Instagram. The better you understand why you should use them, the more you will understand the science behind finding the right ones and sticking to what works.
Here are some of the key benefits of hashtag use on Instagram:
- Increased discoverability: without hashtags, your content discoverability is left entirely up to the Instagram algorithm. If you’re just starting out or have seen that your engagement isn’t as high as it should be, that can mean your content is getting in front of absolutely no one new. This is a big problem, especially if you need more visibility to expand your business efforts, generate leads, and increase conversion. Hashtags on Instagram place your content into a hashtag feed; users can follow hashtag feeds, so your content will then appear in the hashtag feed and be seen by more users all across Instagram. When you know which tags perform best within your niche, you can get more reach for your content and expand your audience. Make sure that your profile is set to public, otherwise you won’t appear in hashtag feeds for users who don’t follow you.
- Analyze the competition: it’s always a good idea to know who the players in your niche are and which accounts would be considered your competition. You can use hashtags to check out accounts of your competitors, see posts that are ranking well in the “top posts” section of a hashtag, as well as see which hashtags they use the most. This is a great way to ensure that you remain competitive and model strategies that are already working in your market.
- Brand your content: hashtags allow you to brand your content with specific tags, and they can even be ones that you created yourself. When you create your own hashtags, you build up a central feed of branded content that users can always check out; what’s more, when you start to gain traction, they can also use this hashtag and you will have a bank of user-generated content (UGC) to pull from. UGC, when reposted, has been known to get higher likes and comments as well as prompt more engagement and tag use from other users who check out your content or use your products/services.
- Localization: You can also use hashtags and geotags to place your content in a specific area around the world. This is especially useful if you’re looking to target users based on a select location. It will allow you to establish your region, whether or not you’re global, as well as create a foundation for publicity if you have a physical shop or office.
- Higher engagement levels: when you use hashtags, your content gets in front of the people that are bound to find it interesting, since they already follow the hashtag feed. As long as your content and captions are excellent, you should see higher engagement levels on your content through likes, comments, and even shares. No matter if you get a new follower or not, increased engagement on your posts help you to continue to reach more people and increase your social credibility.
- Increase your Instagram followers: along the same line of engagement, you’ll be likely to gain more Instagram followers when you use hashtags correctly. Your content will be circulating amongst people who are interested in your niche and want to see content like yours; thus, they will check out your profile and you can gain new followers this way. It’s an effective method, but as we mentioned earlier, other elements of your Instagram game like content and captions as well as IG stories need to be top notch so that you’ll give that new viewer something to follow and come back for. Always keep any relevant link in your IG bio so that new viewers can also be funneled out to your website for more information or for potential sales.
- Create a feed for your content: when you use a branded hashtag that you created, you’ll have a go-to spot for all of your content, as we mentioned above. This is a great way to promote campaigns that you have going on, establish a reputation and authority in your niche, as well as capture UGC that you can then share and promote user engagement. It’s a great strategy that you can start to implement with even one simple hashtag that you create.
Ready to find out which Instagram hashtag generators can help you to find the optimal hashtags for your Instagram content? Let’s dive right in!
List of the Best Free Instagram Hashtag Generators
- Tags Finder
- Display Purposes
- Ask Lisa
- Ingramer Hashtag Generator
- Kicksta Hashtag Generator
- Focal Mark
- Task Ant
The Best Free Instagram Hashtag Generators, Examined
Now that we know the benefits of using Hashtags on Instagram, you’re probably ready to find out about the awesome tools that can help you find just the right ones for your content.
As with most things, there are plenty of paid hashtag tools that you can use; that said, finding ways to maximize on your budget is always important, and you should know about the best free tools on the market that deliver results.
There are actually a good number of free Instagram hashtag generators, so we’ve compiled a list of the top ones so that you can have the highest level of success while spending the least amount of money.
That way, you can allocate those dollars into other elements of your Instagram strategy and management.
Here we will identify and discuss the top 15 free Instagram hashtag generators and discuss who they’re best for, what features you can expect, cost (if any), and a final verdict on the tool.
Best for: finding hashtags quickly for Instagram, Facebook, Twitter, and Google+
Features: All-hashtag is one of the most popular free hashtag services out there, and they offer a variety of search options including top, random, and live. All you have to do is type in a word and a list will be populated for you.
What’s great is that you can copy all of the recommendations quickly to save you time and effort. You’ll be provided with the best 30 hashtags for your search as well as additional options aside from that.
Price: All-hashtag is free and you can use other services for free as well, including hashtag generator, hashtag creator, hashtag analytics, and top hashtags.
Verdict: This is a great go-to option for those looking to generate some hashtags and try something new. It’s easy to use and copy; the only thing is that you can’t save your sets for later which is a bummer.
2. Tags Finder
Best for: those looking to target hashtags by country and other filters
Features: Tags Finder makes it easy to use specific search filters for hashtags and will also provide 30 results for each search. In your search, you can use up to 10 hashtags and they’ll find related best options.
You can then copy those hashtags for easy posting. Another great feature of Tags Finder is that they’ll give statistics, related hashtags, similar hashtags, as well as info about banned hashtags.
Price: The service and all of the above offerings are free.
Verdict: Tags Finder is a no-frills tool to help you get some more ideas about which hashtags can help your Instagram performance. They don’t have an option to make hashtag sets, which is a downside.
Best for: Those who like analytics as well as data in infographics.
Features: Hashtracking will provide you with a variety of detailed reports about your hashtag use and explore hashtags and see what their performance is like.
Many of their services come at a price, but you can access their Historical Instagram and Twitter Snapshot reports at no charge. If you’d like to check out relevant data for your Instagram or would like extremely detailed reports for a fee, Hashtracking is for you.
Price: Plans start at $60 per month and go up to $1800 per month but you can access the IG and Twitter historical reports at no charge.
Verdict: It’s a good reference point and the data they provide is incredibly valuable. Unless you’re willing to pay for their services, Hashtracking probably won’t be a long-term solution but more of a resource.
Best for: IG users who want to have a complete understanding of their hashtag use and what recommendations are best.
Features: Command Instagram Analytics is an app that can help you to figure out exactly what’s going on with your Instagram hashtag strategy and historical hashtag performance. You’ll be able to see where you have potential mistakes and optimize your actions.
You can get caption and hashtag recommendations, profile analytics, demographics, scheduling, and more.
Price: Command is free with the potential for in-app purchases in the form of a subscription, which they do give a free trial for.
Verdict: If you like to view your information on a mobile device and want a dedicated app for hashtag suggestions and performance, Command is a solid, well-rated option.
Best for: Those who want to check out not only relevant hashtags but also track other accounts and analytics.
Features: You are able to search for hashtags as well as the frequency of use of that hashtag. You can also see recent posts that included that hashtag, including Instagram accounts with this keyword in their username.
You’ll be able to access a variety of reports and also review different Instagram accounts to have a leg up on the competitors in your niche.
Verdict: Webstagram is an effective Instagram hashtag tool and provides a lot of valuable info so that you can understand hashtag use better.
Best for: Anyone looking for a better hashtag strategy
Features: One of the most popular tools out there for hashtag generation, MetaHashtags offers you a variety of different ways to track and search for hashtags. You can use a variety of filters, save to collections, export hashtags, detect and remove banned hashtags, and more.
You can get hundreds of hashtag results through this service and also see what hashtags others are using.
Price: While there is an effective free version of this tool, if you’re looking to access some of the more advanced features and filtering, you’ll need a subscription. Subscriptions range from 9 Euros to 29 Euros per month.
Verdict: It’s a powerful tool and can offer a lot of great suggestions for hashtags. If you can budget some funds for a hashtag tool investment, this is a good option; if not, you can still rely on the free version.
7. Display Purposes
Best for: IG users who like interesting website design and need a reliable source of IG hashtags
Features: Display purposes has a very simple setup; all you have to do is type a few hashtags in the box and you’ll get some suggestions. The great thing is that the service will also let you know which ones are banned or spammy by removing any of these suggestions before you even have to see them.
They also offer the option to scan your IG profile for any banned hashtags you previously used.
The limit for searches is 30 hashtags and you can choose how many up to that number that you want them to provide. In addition, Display Purposes offers an informative blog with a lot of great IG tips.
Verdict: Display Purposes is a valuable and very simple hashtag generator that has blog content about Instagram strategy; even if you don’t use their hashtag generator, check out their blog— free advice.
Best for: users who want to use their phones or pictures for hashtag generation
Features: This app is available for both Android and iOS, it allows you to upload a photo and it will provide you with relevant hashtags for the photo that you provided.
How? It uses this through a computer vision algorithm; you can also get location-based hashtags that are relevant through their geo technology. It’s very easy to add the selected hashtags and you can even use their app for auto hashtag creation.
Price: AutoHash is free with in-app purchases
Verdict: It’s interesting that you can use photos to create hashtags and their auto hashtag generator is a nice feature.
Best for: Tech people who like to use advanced AI developments
Features: Photerloo is another awesome app option for hashtag generation that allows you to find hashtags directly from a photo that you upload. You’ll be able to get keyword and hashtag suggestions and upload this photo to multiple sites.
You’ll gain 5 photo uploads per week with their free plan. You can get hashtags for not only Instagram but also for Facebook, Twitter, YouTube, and others.
Price: Free with paid options $60/year or $8/mo
Verdict: If you want a hashtag generator that works strictly with photos, Photerloo is a great option for both Android and iOS.
10. Preview App
Best for: Users who want a variety of Instagram tools in a single app
Features: Preview offers not only hashtag tools but also analytics, editing tools, and scheduling tools. In terms of hashtags, you’ll be provided with a hashtag finder with search filters, hashtag grouping, analytics, tester, communities, and a featured option.
With such extensive tools all in one place, Preview is a contender for one of the top hashtag tools available.
Their user interface is very clean and easy to navigate and the service is fun to use.
Price: The app is free and they have a free plan with unlimited posts and 2 filter packs, including basic analytics. You’ll also be able to add a Pro plan and a Premium plan for roughly $7 and $13 per month, billed yearly.
Verdict: We loved the simple and easy-to-use interface that Preview provides, and we also enjoy that they have many features all in one place.
Best for: users looking for popular hashtags and hashtag combinations
Features: You’ll be able to get relevant hashtag recommendations from SISTRIX that are connected to your niche.
These recommendations come from a database of over 15 billion hashtag combinations, and these combinations are updated on a regular and frequent basis.
You’ll get suggestions of up to 30 different hashtags and it’s a very simple generator to use
Verdict: SISTRIX offers a wide variety of hashtag combinations but doesn’t provide as much analytics and filters as other services.
12. Ask Lisa
Best for: Indecisive users that need guidance
Features: Ask Lisa is a unique app in the sense that not only will the app provide you with relevant hashtags for your photos, it will also tell you which photo is best and which one will get you the top results on Instagram.
Ask Lisa is an app that is available on iOS and Android and it is very user friendly.
Price: Free with in-app purchases
Verdict: This is a really cool app that can help you to make better decisions about your content while getting hashtag recommendations for your specific content.
13. Ingramer Hashtag Generator
Best for: users that like AI and want multiple ways to search for hashtags
Features: Ingramer will allow you to generate hashtags by keyword, by photo, or by URL. In addition, they have three sections that include hashtag generator, hashtag trends, and hashtag details.
Ingramer Hashtag Generator is also available on iOS allowing you to use their services from a mobile device. It’s a very easy-to-use platform and Ingramer gives a lot of advice about how to use it and what it can do for your IG performance.
Price: The hashtag generator by Ingramer is free
Verdict: Ingramer has created a solid hashtag generator that will give you a go-to spot for accurate hashtag information. No place to store tags, unfortunately.
Best for: Users looking for a comprehensive hashtag tool with other features
Features: later is a social media management service that offers a variety of useful features including post scheduling, hashtag generation, and more.
For hashtags, you can schedule your first comment to go live with your content, get hashtag suggestions, save your captions and hashtags, search for UGC by hashtag, as well as get valuable hashtag analytics.
Later has a beautiful interface and saves you time with your Instagram management.
Price: Free with paid options available
Verdict: Later is one of our favorite tools for Instagram hashtag generation and hashtag management all around.
15. Task Ant
Best for: Individuals, small to large businesses, freelancers looking for an optimal and through hashtag strategy.
Features: Task Ant is known as the best Instagram hashtag generator, and that’s not all that it can do for you. It has a variety of other high-quality features that are among the best in social media.
Task Ant allows you to search hashtags based on filters, post hashtags and captions with your content, organize hashtags into sets, analyze hashtag performance, track post performance and analysis, schedule Instagram posts of all kinds, view your Instagram content visually before it goes live, and more.
It’s clear that Task Ant can provide benefits for hashtag generation and at the same time create a streamlined workflow that will keep you running on schedule.
Pricing: Task Ant has two affordable no-contract plans, Solo ($15/mo) and Growth ($49/mo).
Verdict: If you’re looking for value and quality, Task Ant is definitely the best in the business. Their user interface is unmatched and they also use official data from Instagram’s API to construct the hashtag rankings and performance evaluations. The sets make posting a breeze and you get so many other features. It’s not free, but they may be releasing a free version very soon.
Now that you’ve ready to rock with all of the top hashtag generators for Instagram, let’s take a look at 5 pro tips to help you put your hashtags to good use and use them the right way for best results.
Know Your Target Audience
One thing that is absolutely vital when using hashtags is to know your target audience. Here are some questions you can ask yourself:
- What kind of users am I trying to attract?
- What hashtags do these users follow?
- What competitor accounts have relevant followers?
- What hashtags do my competitors use?
- What type of content is most interesting to my target audience?
When you ask yourself these questions, you can figure out who you are marketing to and who you want looking at your profile. That way you don’t use wrong hashtags that attract the wrong type of users.
A detailed knowledge of your target audience is important for all of your Instagram strategies, hashtags included.
Design Your Captions Effectively
Captions go hand in hand with hashtags, especially because they are found in the same area on your content. Captions can help to make your hashtag use more effective and frame them in an interesting and attractive way.
You can incorporate your hashtags directly into your content as well, if you so choose; it can be seen as clever and interesting when you find fun ways to integrate your content directly into your hashtag.
If you feel that hashtags are taking away from your caption, space them out and put them at the bottom of your content or even in the first comment once your post goes live.
In your captions, you should always find ways to engage your audience and include a call to action— something that will prompt them to either like, share, or comment on your content. This is a great way to get more reach through hashtags and also improve engagement through your increased visibility.
Don’t Overdo it
There is such a thing as too many hashtags, and research shows that spamming your content with hashtags isn’t going to help. In fact, it may encourage the Instagram algorithm to identify your content as spam and give it less reach.
It’s much better to choose a few targeted hashtags than bomboard your post with any hashtag that comes to mind. This is the reason why Instagram hashtag generators are so useful.
We’ll talk more about how many hashtags is the recommended amount in our FAQ section.
Run a Giveaway around a Branded Hashtag
A great way to get your branded hashtag trending and get more people sharing content and building a strong feed is to run a giveaway with your newly created hashtag.
First, you should choose a prize that people in your niche would be interested in but that won’t attract a bunch of people from outside your niche. After all, your goal is to gain more real, targeted followers, not just random people who will unfollow later.
Once you set the prize, create posts and instruct users to do a variety of things in order to enter the giveaway. You should set two or three requirements for them to get an entry, and can include:
- Tagging a friend
- Liking your post
- Following you
- Sharing your post
- Posting using your branded hashtag
Because posting is a big deal, you may only want to do 2 required actions to gain an entry. You could also make some “bonus entry” criteria so you can get people to do as many of the actions as possible.
Announce the winner and tag them— always stay engaged and share the results once the giveaway is over! Users want to be featured and they want to be involved.
Change it up
Don’t just stick to the same old hashtag— hashtags change and grow over time; sometimes they become more popular, and sometimes they fall off the face of the Earth. Know what’s happening with your hashtags and change it up now and then.
Also, you should keep an eye on your content type and have a few different hashtag sets for the type of content your posting. Landscape? You have a set for that. Selfie? Set for that. Group shot? Set for that.
It’ll make your results more diverse and also help you stay organized later down the road.
Still have questions about using hashtags on Instagram? Don’t worry, you’re probably not alone.
Before we let you go, we’re going to take a look at the top 7 questions that people ask when it comes to Instagram hashtags.
This is probably the most common question surrounding Instagram hashtag use, and unfortunately there’s no one proven answer. Some Instagrammers have luck without using any hashtags (usually when they’re already very famous), some use just a few, and some load up their content with hashtags.
The maximum number of hashtags you can use on an Instagram post is 30, but studies suggest that using between 7-11 hashtags is the magic number. How can you decide?
The best thing you can do is test out a few different options on your content and see which one brings in best results. Study these trends for a while and then you can make a decision based on data for your specific account.
What is a banned hashtag on Instagram?
A banned hashtag on Instagram, also known as a hidden hashtag, is a hashtag that has been blocked by Instagram. These hashtags usually aim to curb inappropriate or undesirable content on Instagram.
Instagram can’t prevent users from using the hashtags on their content, but they can black out any hashtag feeds for these particular hashtags. You should know which ones are banned and which ones aren’t.
Some hashtag generators will tell you, or they’ll simply avoid suggesting those hashtags. If you have a doubt about which hashtags are banned and which ones aren’t, you can search the hashtag and see for yourself.
If nothing comes up, or it says “this hashtag is hidden,” you’ll know that you should avoid using it on your content.
Yes and no. Hashtags can have an affect on the appearance of your content, so in that regard, it does matter based on what aesthetic and look you’re going for.
In terms of content performance, hashtags may affect when and if your content is seen, especially if you’re using hashtags in your comments.
Instagram shows content in hashtag feeds based on when it was posted, so even if you forget to post your hashtags in your comment and then go back hours later, your content is still going to appear in the order it was posted.
This could mean that you already got pushed down the feed and other posts will drown out yours. Using hashtags in the comments is totally fine, just don’t forget to do it as quickly after you post as possible.
Otherwise, you can post your hashtags anywhere in your caption and however you’d like to format them with no affect on performance. Just remember that hashtags can’t include spaces or it will separate the tag and make it ineffective.
You should use what works, but you should also stay up to date about new and trending hashtags. You need to remember that social media is all about trends and relevancy, so you need to know what’s going on in your niche and adjust accordingly.
It’s also advisable to have different hashtags for different types of posts; you don’t have to use the same hashtag on every single post. Just know what works best and use the hashtags that make the most sense for your content.
Some of the most popular hashtags on Instagram include #love, #travel, #beauty, #igers, among others. While these hashtags are very popular, they do virtually nothing for your discoverability. Why? Two reasons:
- There is so much content being posted with these hashtags that your post gets pushed down the feed very quickly, becoming buried under other posts
- Such a wide range of people use these tags so you’re unlikely to get targeted followers to your profile
It’s much more effective to use hashtags that are relatively popular in your niche but not blown up to millions and millions of posts. That’s where you can get the most results.
A hashtag generator will help you to come up with the hashtags that you should be using so that you can find the best middle ground.
An Instagram hashtag generator is one of the best ways to find out which hashtags to use on Instagram. The tool was designed for exactly that, so you should take advantage of it and reap the benefits.
In addition, you can check out your competitors or similar accounts and see which hashtags they are using. If it’s working for them and they have high follower and engagement counts, it’s worth a shot.
How do I create my own hashtag?
If you want to create your own hashtag in order to drum up attention around your campaign and to create a solid content feed for your brand, you can create a hashtag with ease.
In order to create a hashtag, all you have to do is decide what it is that you want to use, remove the spaces, use the # before it, and bam! Hashtag created. Now, all posts using that hashtag will appear in the hashtag feed.
Try to think of something catchy, witty, and understandable. That way, users will be attracted to the hashtag and it will reflect positively on your brand or business.
Conclusion: Best Instagram Hashtag Generators
We’ve reached the end of our Instagram hashtag generator guide. Now you’re well equipped with 15 of the absolute best hashtag tools for Instagram to help you find the optimal hashtags for your profile and get more followers and engagement, hopefully turning that into profit.
Not only do you have 15 tools to choose from, you’ve got extensive information on how to best implement hashtag strategy as well as common questions answered related to hashtags.
Do you have any go-to hashtags? What else would you like to know about hashtags on Instagram? Let us know in the comments!