Apple Statistics

20+ Apple Statistics 2024: Market Share, Revenue & Sales

Published on: May 13, 2024
Last Updated: May 13, 2024

20+ Apple Statistics 2024: Market Share, Revenue & Sales

Published on: May 13, 2024
Last Updated: May 13, 2024

It’s no secret at this point that Apple pretty much dominates the market when it comes to the smartphone.

The brand is pretty important, especially considering that it has more than 150,000 people that work for it.

The company was founded over 40 years ago, and as each year goes by, it gets more successful. It is no surprise that people all around the world use Apple products and get a lot out of them.

There’s a good chance that you can find at least one Apple product in every household in America, whether it is an Apple Watch, or the latest iPhone.

Let’s take a look at what we believe to be the most relevant Apple statistics in 2024, so that you can learn even more about one of the most popular companies in the world.

Key Apple Statistics 2024

  • Apple’s revenue in 2020 was $274.3 billion
  • In 2021 its revenue was $365 billion
  • Apple was founded in 1976
  • Apple had 52.6% of the phone market in Japan
  • Apple’s market cap is $2.08 trillion
  • Only 34% of Apple users are male
  • 48% of millennials prefer Apple to Samsung
  • 34% of Apple employees are female, and 66% are male

Detailed Apple Statistics 2024


1. Apple’s Revenue in 2020 Was $274.3 Billion and in 2021 It Was $365 Billion

Of course, this is one of those statistics that is incredibly impressive, and what’s even more impressive is that in 2020, 50% of this profit was the result of iPhone sales. In 2021 it was 52%!

And in the year 2020, the year of the pandemic, Apple sold 71 million iPads, and 194 million iPhones.

2. 45% of Apple’s Revenue Comes from The Americas; 40% from Just the US

When thinking about how Apple makes its money as far as regions go, in 2020, Apple made $124.5 billion from the Americas, over $40 billion from China, $68 billion from Europe, $21 billion from Japan, and $19 billion from the Asia Pacific region.

3. iPhone Was the Best-Selling Phone in The World at The End of 2020

It is fair to say that Apple has a monopoly on the smartphone market.

While it isn’t able to hold this title every year, it continues to prove its dominance with consistently updated features.

4. Apple Accounts for 52.6% of The Smartphone Market in Japan

It seems that Apple dominates in a lot of ways globally, but there are slightly different markets based on where you are in the world.

In Japan, for example, Apple holds 52.6% of the market, and sold 6 million products to Japanese customers in 2020.

While this might not seem like a lot, Samsung only managed to sell 1.4 million products.

5. Apple Recorded Revenue of $89.6 Billion in Quarter 2 of 2021

According to Apple sales statistics, quarter 2 of 2021 was a good quarter for Apple, as it saw an increase of revenue.

This increase was 54%, compared to the same period a year ago. This means that the company was able to earn $23.6 billion in revenue.

The largest profit was from sales of iPhones, whereas iPads made up 9% of the revenue, and Mac made 10%.

6. iPad Sales Increased by 78.7% in 2021

Back in 2021 when a lot of people were at home as a result of the pandemic, Apple was able to sell a lot more iPads.

In fact, iPad sales increased by 78.7%, which is a pretty staggering Apple sales statistic. In fact, it is a personal record for the company.

7. Apple Held 15% of The Global Smartphone Market in 2021

Apple just continued to dominate in 2021, largely thanks to COVID.

Apple didn’t do so well with their iPhone 12 mini, but their older models kept them high on the list when it came to the global market share.

As a result, Apple holds 15% of the global market share, but what might surprise you about this is that it isn’t the biggest amount. Samsung holds 22%.

8. Apple’s market cap is $2.08 trillion

Statistics like this will probably come as no surprise to you, especially considering that almost every household in America, and a lot of other countries, have at least one Apple device.

For the first time in 2018, the company hit a market capitalization of $1 trillion, and by 2020, it was worth $2 trillion.

It is officially the first company to hit a market value this high.

9. There Were 1.04 Billion Active iPhones in 2020

Statistics show that there were over 1 billion iPhones circulating in 2020, and what’s really interesting is that 1/5 of these active iPhones are located in America.

In other words, 200 million iPhones are owned by Americans.

10. Apple Was Founded Back in 1976

If you belong to one of the younger generations, it is easy to think that Apple has only been around for the last two decades.

However, Apple has actually been doing its thing for a long time now and was founded way back in 1976.

As a result, in early 2021, Apple celebrated its 45th anniversary as a company.

Back in the 1970s, Steve Wozniak and Steve Jobs worked on the first Apple computer together.

Jobs was responsible for selling the computer, while Wozniak was responsible for designing it. After they brought on an engineer, they officially formed the company.

The company name increased in popularity pretty fast, and as you know, these days, the Apple empire is a juggernaut.

11. Apple’s Launch of The iPhone Is One of The Most Important in The Company’s History

Apple might have started out its journey back in the 1970s with computers, but one of the most important moments in Apple company history was when they launched the iPhone back in January of 2007.

In fact, the iPhone has changed a lot of things about the way we use mobile phones in general.

For example, before Apple came out with the iPhone, you couldn’t run a full website on a mobile phone.

What’s interesting about this is that this change didn’t occur overnight. The first iPhone had much slower Internet than the iPhones that we have today.

So, how many phones have been sold to consumers between 2007 and 2018?

The answer is an impressive 2.2 billion.

12. The First Apple Watch Came out In 2015

Statistics will tell us that the first Apple Watch came out in 2015, and again this statistic might surprise you, because you might be thinking that the Apple Watch hasn’t been around for this long.

However, it has, and since then, Apple has released one new watch every year.

Every new product is a bit more advanced than the one previous, and in the beginning, there were three versions of the Apple Watch: the everyman edition, the sports version, and the Apple Watch edition.

The Apple Watch edition was made of gold and considered a high-end fashion accessory. As of 2020, more than 100 million people used an Apple Watch.

13. Apple AirPods Came out In 2016

Apple AirPods

This is one of those statistics that surprised even us, because it feels like Apple Airpods have only been around for a couple of short years.

However, Apple launched their wireless earbuds back in 2016.

We probably can’t remember this because the product actually didn’t get a lot of attention initially, but in 2017, sales reached 15 million, and grew twice as much as this in 2018.

In 2019, sales reach 60 million, and in 2020, Apple sold 114 million Airpods.

14. Steve Jobs Was Fired from Apple in 1985

What’s interesting when you read Apple statistics is that it hasn’t always been smooth sailing for the company.

One fact that might surprise you is the fact that one of its founders was fired from the company.

Back in 1985, the company’s board fired Jobs, which is when he left the company, and formed his own startup.

However, he returned to Apple in 1996, and became the CEO the next year.

15. Tim Cook Is Current CEO of Apple

Tim Cook became the CEO of Apple back in August of 2011.

Before taking on the most pivotal job of his career, he was responsible for Apple’s worldwide sales and operations, as well as end-to-end management of supplies and sales.

Tim Cook owns more than 800,000 shares of Apple stock, which means that his net worth is $1.3 billion.

16. Apple TV Had 28.3 Million Devices Active in 2020

Apple TV

Another product that Apple has come out with in recent years has been Apple TV, which has completely transformed the way we watch TV at home.

Back in 2020, at the height of the pandemic, Apple TV had 28.3 million devices that were active.

Of course, this sounds like a big number but what’s really interesting about statistics like this is that Apple still falls behind Samsung and Sony, who already have a well-grounded stake in the TV sphere.

17. 48% of Millennials Like Apple Compared to Samsung

Samsung might dominate the television sphere, but Apple is dominating everywhere else, especially when it comes to the younger generations.

48% of millennials like Apple over Samsung, which isn’t the majority, but it is still enough.

What’s really interesting is that while millennials prefer Apple, 65% of generation X actually prefers Samsung.

18. 34% of Apple Users Are Male

This is one of those statistics that might actually surprise you, because usually when it comes to technology, there is a high percentage of males involved.

However, when it comes to Apple, only 34% of Apple users are male.

This means that the majority of people around the world who use Apple devices are female.

What’s even more interesting is that it is the opposite over at Samsung, where 62% of consumers are male, while 38% are female.

19. Apple Has Approximately 160,000 Employees

Statistics like this indicate just how big the company is, and how much it has grown over the last 45 years.

In fact, the number of Apple employees has been increasing over the last couple of years, because back in 2020, Apple had 147,000 employees.

This means that the company has seen an increase of 7.3%.

20. 34% of Apple Employees Are Female

While females might dominate the consumer market when it comes to Apple, as far as employees are concerned of the company, only 34% are female, while 66% are male.

21. Apple Buys a New Company Every Month

While you might think that Apple is putting all of its focus into its existing and future products, what’s really interesting is that Apple has a side gig of its own, where it purchases small technology firms that offer up interesting innovations.

This is for the purpose of incorporating these innovations into their own products.

As a result, we don’t think that Apple is ever going to die as a company, and in just the last six years alone, Apple bought 100 companies.

However, despite the fact that Apple seems to be trigger happy when it comes to purchasing businesses, Apple is actually quite selective when it comes to companies.

It even turned down Tesla.


What is Apple?

Apple is a computer and technology company that was founded back in 1975 by Steve Wozniak and Steve Jobs.

It has had a relatively smooth ride over the last few years, with a few little bumps in the road, but there is no doubt that it is one of the biggest companies in the world.

What is Apple’s Net Worth?

Apple’s net worth is currently $2.08 trillion.

Final Thoughts

So, there you have it, what we believe to be some extremely interesting Apple statistics in 2024, that you can either read at your leisure, or use for educational purposes.

It’s clear to see that Apple is a unique, innovative company that is still standing strong after 45 years, and we don’t see it burning out anytime soon.


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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.