Apple Market Share

Apple Market Share Worldwide, U.S. & U.K. in 2024

Published on: March 25, 2023
Last Updated: March 25, 2023

Apple Market Share Worldwide, U.S. & U.K. in 2024

Published on: March 25, 2023
Last Updated: March 25, 2023

Apple is one of the most popular technology companies worldwide. It has been among the five leading smartphone vendors in the market since 2009.

The success of the Apple iPhone enabled them to create additional products like iPad.

It is not only known for smartphones, tablets, and PCs but also for accessories like Apple Watch, AirPods, and AirTags.

Do you want to know the Apple market share in 2024 and other interesting facts about some Apple products? Let’s find out.

Apple Market Share in 2024

Apple tech

Technology companies like Apple Inc. have become significant drivers in consumer tastes, financial markets, and economic growth over the past years.

Apple and Samsung were able to dominate the smartphone market since the former market leaders like Nokia declined.

Based on Apple market share data in 2023, Apple led the smartphone market, surpassing its competitor, Samsung.

It claimed a 27.1% market share in the mobile vendor market in February 2023, while Samsung claimed 26.75%.

Aside from being the top mobile vendor worldwide, it also tops the tablet vendor market.

It generated a 51.26% market share in February 2023, leaving Samsung behind at 31.21%.

When it comes to the personal computer market, Apple ranks fourth, with a 9.8% market share in the PC vendor market worldwide in 2022.

What is the Market Share of Apple in the Smartphone Market Worldwide?

Smartphone users worldwide continuously increase in number.

At present, more than 6.84 billion people around the globe have smartphones, up from approximately 6.57 billion in the previous year.

As the number of smartphone users grows, consumers of Apple iPhones also grow.

According to the latest data, active iPhone users worldwide reached 1.57 billion in 2022 and are expected to exceed 1.74 billion in 2023.

In Q4 2022, Apple iPhone claimed a market share of 24.1% in smartphone shipments worldwide, up from 17.2% in the previous quarter.

In January 2023, Apple market share in the smartphone market reached 27.6%, surpassing Samsung’s with 27.09%.

Market Share of Apple in the Mobile Vendor Market Worldwide

Apple tech

Here is a list of the market shares of Apple in the mobile vendor market worldwide from September 2022 to February 2023:

  • Apple claimed a 27.8% market share in the mobile vendor market worldwide in September 2022
  • Apple claimed a 28.41% market share in the mobile vendor market worldwide in October 2022
  • Apple claimed a 27.48% market share in the mobile vendor market worldwide in November 2022
  • Apple claimed a 26.98% market share in the mobile vendor market worldwide in December 2022
  • Apple claimed a 27.6% market share in the mobile vendor market worldwide in January 2023
  • Apple claimed a 27.1% market share in the mobile vendor market worldwide in February 2023

Apple Market Share in the Tablet Vendor Market

Apple’s touchscreen tablet is called iPad. It is a bridge between a laptop and a smartphone that can function like both.

Apple iPad dominates the tablet vendor market worldwide with more than 51% market share, while its nearest competitor, the Samsung tablet, has 31%.

Here are the market shares of companies in the tablet vendor market worldwide in February 2023:

  • Apple generated a market share of 51.26% in the tablet vendor market worldwide
  • Samsung generated a market share of 31.21% in the tablet vendor market worldwide
  • Amazon generated a market share of 4.69% in the tablet vendor market worldwide 
  • Huawei generated a market share of 2.53% in the tablet vendor market worldwide
  • Xiaomi generated a market share of 0.83% in the tablet vendor market worldwide
  • Asus generated a market share of 0.6% in the tablet vendor market worldwide
  • Alcatel generated a market share of 0.3% in the tablet vendor market worldwide
  • Acer generated a market share of 0.18% in the tablet vendor market worldwide
  • Google generated a market share of 0.17% in the tablet vendor market worldwide

Market Share of Apple in the PC Market

Apple tech

A personal computer is a multi-purpose computer that can be used by one user at a time.

Apple’s PCs are known as “Mac,” while the specific line of Apple’s desktops is known as “iMac,” and Apple’s laptops are “MacBook.”

In 2022, Apple got the fourth spot in the PC vendor market worldwide, next to Lenovo, HP, and Dell. It claimed a 9.8% market share.

Below are Apple’s market shares in the PC vendor market worldwide from 2018 to 2022:

  • In 2018, Apple had a market share of 6.9% in the PC vendor market worldwide
  • In 2019, Apple had a market share of 7% in the PC vendor market worldwide
  • In 2020, Apple had a market share of 7.1% in the PC vendor market worldwide
  • In 2021, Apple had a market share of 7.9% in the PC vendor market worldwide
  • In 2022, Apple had a market share of 9.8% in the PC vendor market worldwide

Apple Market Share in the US Mobile Market

The United States is the home country of Apple. No wonder why it has always been the most successful in this country.

In 2022, there were 149 million active iPhone units in the US. It generated a 55.85% market share in the US smartphone market in December 2022.

This means that more than half of all smartphone units sold in the US were manufactured by Apple.

Here are the Apple market shares in the US mobile vendor market from October 2022 to February 2023:

  • In October 2022, Apple’s market share in the US mobile vendor market reached 54.47%
  • In November 2022, Apple’s market share in the US mobile vendor market reached 55.72%
  • In December 2022, Apple’s market share in the US mobile vendor market reached 55.85%
  • In January 2023, Apple’s market share in the US mobile vendor market reached 57.77%
  • In February 2023, Apple’s market share in the US mobile vendor market reached 57.06%

Apple Market Share in the UK Mobile Market

Apple tech

Apple’s net sales in Europe exceeded $95 million in 2022.

The United Kingdom hosts the largest count of Apple stores in the region, with 39 stores, as of February 2023.

It claimed a market share of 51.51% in the UK mobile vendor market, up from 46.85% market share in April 2022.

Let’s take a look at Apple’s market share in the UK mobile vendor market from September 2022 to February 2023:

  • Apple had a market share of 51.01% in the UK mobile vendor market worldwide in September 2022
  • Apple had a market share of 56.07% in the UK mobile vendor market worldwide in October 2022
  • Apple had a market share of 53.24% in the UK mobile vendor market worldwide in November 2022
  • Apple had a market share of 52.05% in the UK mobile vendor market worldwide in December 2022
  • Apple had a market share of 52.42% in the UK mobile vendor market worldwide in January 2023
  • Apple had a market share of 51.51% in the UK mobile vendor market worldwide in February 2023

Conclusion

Consumers love purchasing Apple products not just because of the design and compatibility with other Apple products, but also the software, features, security, quality, and seamless experience.

Apple recorded a strong lead against its closest competitor, Samsung. To date, there are more than 2.24 billion iPhone units sold worldwide.

It generated a revenue of $394.3 billion in 2022, and more than half came from iPhone sales.

Now you know the Apple market share in 2023 and other interesting facts about this well-known brand.

Sources

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Written by Jason Wise

Hello! I’m the editor at EarthWeb, with a particular interest in business and technology topics, including social media, privacy, and cryptocurrency. As an experienced editor and researcher, I have a passion for exploring the latest trends and innovations in these fields and sharing my insights with our readers. I also enjoy testing and reviewing products, and you’ll often find my reviews and recommendations on EarthWeb. With a focus on providing informative and engaging content, I am committed to ensuring that EarthWeb remains a leading source of news and analysis in the tech industry.