With over 230 million daily active users, Twitter is one of the most reliable platforms businesses, organizations, and individuals use to sell their products/services/ideas or share their thoughts with the rest of the world.
Whether you are a content creator, politician, or a jewelry brand like Promise rings, using Twitter will help you easily reach your target audience.
However, you need to have a good number of followers to achieve any of your objectives for using Twitter.
In this article, I will take you through some of the tested methods you can use to grow your Twitter following and engagement. Without any further ado, let’s jump right in!
How To Grow Your Twitter Following
1. Use Images In Most Of Your Tweets
Your tweets will likely get more attention in users’ timelines if you use an appealing image with a relevant caption. Studies have shown that tweets with images get 150% more engagement than plain text tweets.
It should also be noted that tweets with more engagement are further amplified by the algorithm, which increases your chances of getting more followers for your profile.
In addition to images, you may also consider using videos if you can. Like images, videos also tend to get engagement and more impressions than plain text tweets. Of course, not every tweet requires adding a video or photo. You can aim at having an image or video in about 80% of your tweets.
If you have a new Twitter account, using hashtags is one of the most effective ways to get more impressions and engagement for your tweets. So, always look through the trending topics and hashtags and choose those with relevant subjects that you can tweet about.
For better results, it is always best to ensure the hashtags naturally blend with the rest of the text in your tweet.
You will notice a huge boost in your impressions, engagement, and following when you start adding relevant hashtags to your tweets.
It should be noted that using too many hashtags in one tweet looks spammy. Make sure your tweets look natural, and the hashtags must make sense if you want engagement and more followers.
3. Master The Art Of Tagging
When you tag someone or a brand in your tweet, they will get a notification. This brand or individual will likely retweet or comment on your tweet if the message you shared about them is positive.
This increases your tweet’s visibility among the followers of the individuals and brands you tag. Remember, more visibility usually leads to more engagement and following.
4. Optimize Your Profile For More Followers
Many Twitter followers will always look through your profile before they follow you. So, make sure your profile is appealing and has all the basic information one needs to know when choosing whether to follow you or not.
Using a clear and humorous profile picture will increase your chances of getting followers when people check out your profile.
In addition to the profile photo, your profile should also have a cover photo, a link to your website, relevant hashtags, industry keywords, and a brief description of who you are.
5. Make Sure You Tweet At The Right Time Of The Day
The best time to tweet is when most people within your target audience are actively using Twitter. According to a study done by HubSpot, the right times to tweet is from noon to 3pm or later at 5pm.
These are the times when most people are active on Twitter and will likely engage with your content leading to more impressions and potential followers.
6. Engage With Your Followers And People Within Our Community
Twitter always amplifies the tweets of users who are very active on the platform. So always ensure to engage with your followers when they comment on your tweets. You should also actively be part of conversations within your industry.
You can always share your opinions by commenting on tweets of popular brands or individuals within your industry. This increases your chances of getting engagement and followers from their audience.
7. Your Tweets Should Add Value To Your Target Audience
Most people will be more than willing to follow you if they find value in your tweets. Value can be in the form of entertainment or educative information. It all depends on your niche and industry. If you intend to add facts (such as statistics) to your tweets, do a background check to ensure they are correct.
8. Look For Followers Outside Of Twitter
This mainly applies to brands and individuals that already have an audience on other platforms, including Facebook, Instagram, or a blog. You can always share your Twitter handle on these platforms and request the people within your audience to follow you.
Those are some of the tested strategies you can use to get more Twitter followers. It should be noted that the journey to growing your following on Twitter takes some time, so you should be patient as you implement the above strategies. If you are consistent, you will likely start seeing results in a couple of weeks.